Senior Brand Marketing & Brand Strategist (Strategy, Branding, Communication, PM)

8/2022 – 7/2025

Driving strategic brand transformation and creative excellence in Germany’s leading vehicle marketplace.

Key Responsibilities:
- Led the creative development and execution of corporate design initiatives, including a comprehensive rebranding effort
- Shaped and implemented a sustainable brand repositioning strategy, ensuring long-term relevance and differentiation
- Led brand strategy integration as sole marketing representative in a cross-functional business unit, securing C-level buy-in, and establishing scalable collaboration frameworks adopted across departments
- Strategically and creatively integrated new products under the mobile.de umbrella brand, enhancing portfolio coherence
- Directed nationwide, multichannel 360° brand and product campaigns - from insight-based strategy to full-funnel rollout
- Managed brand tracking, market research, and creative testing, embedding insights into every strategic layer
- Acted as the central contact for brand and CI topics across cross-functional teams (marketing, product, design, UX)
- Provided regular reportings to C-level stakeholders, including strategic OKRs and project performance

Key Achievements:
- Drove a +5 pp uplift in brand performance on transactional products within 12 months through insight-driven campaign work
- Strengthened brand consistency by launching a pre-tested corporate design system tailored to sales-oriented messaging

Analyse der Markt- / Wettbewerbsposition, Digital Marketing, Integrierte Kommunikation, Kampagnenmanager, Klassisches Marketing, Kommunikations-Konzepte, Kommunikationsexperte, Kundenanalyse, Markenbildung, Market Access, Marketing, Marketingberater, Marketingspezialist, Markteintrittsstrategien, Marktforschung / -analyse, Marktpotenzialanalyse, Operatives Marketing, Print Marketing, Produkt-Diversifikation, Strategisches Marketing, Swot-Analyse, Unternehmensanalyse, Unternehmensstrukturen, Verkaufsförderungskonzept, Visuelle Kommunikation, Werbekonzeption, Werbung, Wettbewerbsanalyse, Zielgruppenstrategie

5/2020 – 4/2022

Main Tasks:
- Conducted a brand equity study, enhancing brand positioning, ongoing message refinement and brand success tracking
- Developed comprehensive brand marketing strategies, defining KPIs and single-minded messaging, translated into multi-channel communication.
- Led consumer-centric campaigns, overseeing pre-testing, performance tracking
- Managed cross-functional teams and international stakeholders ensuring alignment with CI and strategic objectives.
- Directed agency partners in creative development, including contract and budget negotiations to maximize brand impact.
- Spearheaded brand identity initiatives, creating guidelines for brand sound, voice, and creative consistency.

Achievements:
- Improved brand perception on key attributes for 8% within 6 months through an optimized value proposition and messaging.
- Designed and pre-tested a new brand voice and sound for enhanced brand recall (soundscapes)Main Tasks: - Conducted a brand equity study, enhancing brand positioning, ongoing message refinement and brand success tracking - Developed comprehensive brand marketing strategies, defining KPIs and single-minded messaging, translated into multi-channel communication.
- Led consumer-centric campaigns, overseeing pre-testing, performance tracking - Managed cross-functional teams and international stakeholders ensuring alignment with CI and strategic objectives.
- Directed agency partners in creative development, including contract and budget negotiations to maximize brand impact. - Spearheaded brand identity initiatives, creating guidelines for brand sound, voice, and creative consistency.

Achievements:
- Improved brand perception on key attributes for 8% within 6 months through an optimized value proposition and messaging.
- Designed and pre-tested a new brand voice and sound for enhanced brand recall (soundscapes)

E-Commerce, Digitale Elektronik, Integrierte Kommunikation, Visuelle Kommunikation, Kampagnenmanager, Marketing Manager, Klassisches Marketing, Kommunikations-Konzepte, Marketing, Strategisches Marketing, Werbekonzeption, Werbung, Wettbewerbsanalyse, Kreation, Analyse der Markt- / Wettbewerbsposition, Potenzial-Analyse, Swot-Analyse, Brand Manager

1/2013 – 3/2020

Responsibilities:
- Delivered strategic guidance and execution of international marketing projects across industries
- Led end-to-end partner communications and integrated messaging strategies across physical and digital touchpoints with partner brands like Apple, and Samsung
- Developed cross-departmental processes and provided operational steering to enable optimal use of resources
- Managed cross-functional collaboration, budgets, and timelines to ensure on-brand and on-time delivery
- Developed, tested and executed various CI tools and guidelines to guarantee cohesive brand experiences across touch points

Achievements:
- Streamlined campaign production timelines by 30% and cut creative production costs by €50k quarterly
- successful visual and strategic merger of E-Plus and BASE brands into the O2 brand at POS nationwide

Details see -Hyperlink entfernt-

Brand Manager, Kampagnenmanager, Klassisches Marketing, Kommunikations-Konzepte, Manager E-Commerce, Markenbildung, Marketing Manager, Marktforschung / -analyse, Print Marketing, Projektmanagement - Kommunikation, Strategisches Marketing, Verkaufsförderungskonzept, Werbekonzeption, Werbung, Wettbewerbsanalyse