Stratege | Internationaler Marketing-Senior | Erfahrener Events und Account Manager

6/2022 – 5/2023

Analyse, Strategieentwicklung und Optimierung der B2B-Kommunikation,
Neuentwicklung eines Partnerschafts- / Loyalitätsprogramms, sowie Entwicklung eines Namen für eine Premium Subscription Services.

Projektmanagement, Unternehmensstrategie, Kommunikationsstrategie

6/2022 – 6/2022

Strategische Unterstützung bei verschiedenen Themen im Bereich Marketing, Kommunikationsstrategie und -planung für Mercedes-Benz.

Unternehmensstrategie

5/2022 – 8/2022

Analyse und Entwicklung einer Strategie für ein Open Innovation Network und dessen Aufbau innerhalb der Organisation.

Product Owner, Projektmanagement, Unternehmensstrategie

3/2022 – 11/2022

Strategieentwicklung und Unterstützung der Abteilung Experience Marketing, einschließlich eLearning Struktur, Aufbau und Formate.

Projektmanagement, Unternehmensstrategie

8/2021 – 12/2021

- Advisory and support in different projects and roles
- Interim team lead with focus on reorganization and business
development of clients
....

Strategisches Marketing, Beratung Gesellschafter-Angelegenheiten, Projektleitung / Teamleitung (IT)

7/2021 – 12/2021

- Strategy development and implementation of a Equal Esports Initiative of Deutsche Telekom
- Partner management and selection
- Event organization and implementation

Event Marketing / Event management, Kooperationen, Marketing (allg.), Organisation (allg.), Social Media Marketing, Strategisches Marketing

11/2020 – 12/2021

- Consulting in developing a e-commerce platform to support VDE digital transformation from the strategic concept up to the MVP phase
- Analyzing the target group and personas to build a better user
experience
- Developing new business models and innovations to enable additional revenue streams for VDE business areas
- Organizing and implementation of several working sessions with the client preparing the strategic basis and the MVP phase
•…

Agile Entwicklung, Business-to-business (B2B), Business Model Innovation, Business Plan, Digitale Transformation, Kommunikation (allg.), Marketing (allg.), Projekt - Start-Up-Workshop, Prozess- / Workflow, Strategische Unternehmensplanung

10/2020 – 12/2021

- Supporting and consulting the Managing Directors in structure, finance and team set-up
- Defining and implementation of new work models, such as OKRs
- Supporting in development of a comprehensive tracking system for better coaching of the the talents

Beratung Gesellschafter-Angelegenheiten, Projektleitung / Teamleitung

2/2020 – 11/2020

- Development of a new Marketing team structure including definition of the roles & responsibilities
- Developing of partnership models and formats of customer engagement activities
- Planning and execution of a customer engagement event

Event Marketing / Event management, Kooperationen, Personalorganisation, Unternehmensberatung

11/2019 – 9/2020

- Development of a strategic blueprint including client presentations for a co-development approach of their digital solutions / products
- Supporting in the development of Voith Hydro digital strategy
- Go To Market support of one of their digital solutions
- Preparing and holding presentations on board level

Business-to-business (B2B), Kooperationen, Unternehmensberatung

7/2019 – 3/2020

- Development of a new Brand Architecture for AVIATAR and its Sub-brands
- Developing and implementing various marketing and communication activities to support the new brand launch including international co-development user events

Event Marketing / Event management, Kommunikationsberatung, Markenmanagement, Marketing (allg.)

8/2017 – 4/2019

- Building up and leading the strategy and project management team including strategic consultancy of existing and new clients
- Developing key accounts
- Further development of existing clients such as Lufthansa and supporting the Digital Innovation team and further development of the ‘Lufthansa FlyingLab’ platform
- Support in prototyping, testing and roll-out planning of a new and innovative product from ifolor (3D Mini-me)
- Consulting and organizing of several workshops around Digital Transformation and Execution (e.g. B/S/H, Telekom, etc.)
- Planning and implementation of internal change projects and events, such as AMG Leadership Event and Training, and MCH Global new Launch

Beratung Gesellschafter-Angelegenheiten, Strategisches Marketing, Transformation Management

10/2013 – 3/2020

- Support in development of the Digital Transformation Strategy of Lufthansa Passage
- Co-creation, project lead and responsible for the Lufthansa FlyingLab platform, including concept development, planning, partnership acquisition and implementation of several activities on ground and on board
- Marketing and communication planning and implementation
- Planning, set-up and implementation of different digital and nondigital prototypes
- Support in development of the Digital Innovation strategy leading to the Lufthansa Innovation Hub in Berlin
- Strategy and concept development for set-up a new internal structure for further push digital innovations and foster the digital transformation of the Lufthansa Marketing
- Prototyping of digital Marketing and Communication products such as proximity solutions

Kooperationen, Marketing (allg.), Social Media Marketing, Strategisches Marketing, Unternehmensberatung

2/2013 – 7/2014

- Responsible for the development of the business case and strategy
- Branding and Design
- Partner acquisition, negotiation and management
- Development and execution of the sales and marketing plan
- Management of the technical infrastructure
- Development and implementation of a test and roll-out plan

Auswahl Vertretern / Kooperationspartnern, Kommunikation (allg.), Marketing (allg.), Produktdesign, Projektdurchführung, Unternehmensberatung

5/2010 – 12/2012

- The overall consumer and trade marketing planning and the development of through-the-line programs for all local JTI brands (Camel, B&H, LD, Ronson, Winston)
- Development and translation of trade and brand strategies into specific programs and materials
- Development of all consumer and trade activities (on- and offline) across all brands; evaluation of those activities; definition, monitoring and controlling of the budget
- Leading special trade projects with the sales team to increase share of shelf and share of voice (set-up process, structure, KPI’s, bonus system for sales team, reporting)
- Strategy development, evaluation and implementation of merchandising programs and materials across all trade channels
- Programs evaluation, maximizing their effectiveness and cost efficiency, monitoring timely implementation
- Efficient utilization and management of the total consumer and trade marketing budget
- Leading and managing eight direct reports through effective and permanent tasks allocation according to skills level, control and feedback and development possibilities

Event Marketing / Event management, Markenmanagement, Marketing (allg.), Produktdesign, Strategisches Marketing, Unternehmensstrategie

10/2006 – 4/2010

- Budget and KPI definition / planning
- Leading and coordination of all 1-2-1 Consumer activities and HoReCa sales in conduction with the Sales Teams within the regions
- Strategy development and implementation of brand strategies and the consumer and trade marketing programs within the DTC channel (Events, 1-2-1 HoReCa and Image Activities) in the Swiss market
- Responsible for all sponsorship activities (Strategy development, Identification, Negotiation, Finalization)
- Leading and implementation of the direct marketing and CRM activities and monitoring defined KPIs, such as contacts, brand impact and redemption rate
- Leading, managing and coaching of eight direct reports

Markenmanagement

8/2002 – 9/2006

In charge of all JT International ATL / BTL and digital media projects
in the markets Germany, Switzerland (local Marketing Team and
Headquarter), Spain, Russia and Japan, including:
- Direct contact person and person in charge for senior management
- Development of ATL / BTL and digital program ideas together with the Strategic Consultant and Creative Consultant
- Responsible for Media Sales and Online Advertising within the online projects
- Development of yearly program plans and budget allocations
- Business development of new markets and projects
- Leading and management of large teams
- Responsibility for a multi-million-dollar (USD) budget

Account management

8/2002 – 9/2006

In charge of all JT International ATL / BTL and digital media projects
in the markets Germany, Switzerland (local Marketing Team and
Headquarter), Spain, Russia and Japan, including:
- Direct contact person and person in charge for senior management
- Development of ATL / BTL and digital program ideas together with the Strategic Consultant and Creative Consultant
- Responsible for Media Sales and Online Advertising within the online projects
- Development of yearly program plans and budget allocations
- Business development of new markets and projects
- Leading and management of large teams
- Responsibility for a multi-million-dollar (USD) budget

Account management, Digitalisierung, Marketing (allg.)