freiberufler Web, Mobile & Software Dev, SMM, Marketing auf freelance.de

Web, Mobile & Software Dev, SMM, Marketing

offline
  • 25€/Stunde
  • 46000 Тернопіль
  • Weltweit
  • uk  |  ru  |  en
  • 29.03.2022

Kurzvorstellung

Digital marketing studio "Golden-Web Digital" is active since 2015. We have departments such as web, mobile & software development, SEO, SMM and marketing. Programming language we work with: Python, framework Django.

Qualifikationen

  • Application Development
  • desinger
  • Django (Framework)
  • Google Adwords
  • Google Analytics
  • Google Tag Manager
  • Mobile Entwicklung (allg.)
  • Python
  • SEO / SEM

Projekt‐ & Berufserfahrung

Case optimization of the shoe manufacturer's website (Festanstellung)
Case optimization of the shoe manufacturer's websi, Киев
9/2020 – 9/2021 (1 Jahr, 1 Monat)
Handel
Tätigkeitszeitraum

9/2020 – 9/2021

Tätigkeitsbeschreibung

Project
- Moldovan manufacturer of home shoes.

Tasks
- brand recognition
- correction of technical errors
- increase traffic
- increase orders

Problems of the project
- When developing the site, the technical requirements for the site according to the requirements of site optimization were not taken into account;
- The site was in one language, because the site was developed on a CMS system, it was difficult to add a second language;
- Cooperation with the customer's programmers and not always refinements on the site were in the first place;
- The site is synchronized with 1C, there was also a problem in changing the structure of the site;
- Budget constraints.

List of works before the start of site optimization
- The analysis of competitors is carried out
- The site optimization strategy is formed
- The site was audited and provided to programmers
- Creating a strategy to run Google ADS
- The strategy of external optimization is formed.

Website optimization was launched in September 2020. First of all, a list of tasks was provided to developers, this list was implemented in November 2020. Therefore, only internal optimization was carried out on the site in the first place. After the implementation of the work, the programmers also generated a list of URLs to configure 301 redirects, because there was an error in setting up bilingual site.

The growth of organics began three months after the implementation of technical work, setting up a 301 redirect and constant optimization of the web resource. It is important that the customer agreed to work on optimization, despite the fact that there are technical problems on the site, and all the work brought much less results than they should have. However, this paid off after editing and completely re-indexing the site.
-Hyperlink entfernt-

The following graph shows the growth dynamics of organic traffic. Compared to the last 2 months. Accordingly, the expected growth of the site is already observed. For the last 31 days it is + 47%
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Online Store Conversions Grow 33.9%
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Results of site promotion from [...] - dynamics of growth of key inquiries - + 375%

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The next steps
In the future, the customer will be offered to increase budgets for site optimization, as there is a need to work with external optimization.

our site: -Hyperlink entfernt-

Eingesetzte Qualifikationen

SEO / SEM

Promotion of online bicycle shop (Festanstellung)
Promotion of online bicycle shop Growth of organic, Киев
8/2020 – 4/2021 (9 Monate)
Handel
Tätigkeitszeitraum

8/2020 – 4/2021

Tätigkeitsbeschreibung

found in reference description 2
Project description

Client
- Online store of bicycles and bicycle goods.
Tasks:
- setting up targeted queries on the site increase in organic traffic
- CTR growth

Problems of the project

- The site is developed on the platform of good (does not have the ability to make all technical changes and refinements)
- The previous company optimized the site purely for Kyiv, and the task from the customer is the whole of Ukraine.
- Invalid nested URL (301 redirects must be configured).


The main problem was that the site was optimized for one region - the city of Kyiv. Accordingly, it was not possible to immediately remove all content from the main pages and metatags related to Kyiv, as there was a threat of falling under Google sanctions. Therefore, the work on changing the content was carried out gradually and the regional semantics were redirected to the page "Shop in Kyiv". These works were carried out for three months. During these works, we encountered a drop in traffic in November. This was also preceded by a seasonal drop in traffic. But the situation has already improved in January.

Results of site promotion from SEO specialists [...].
Comparison of two periods of the season - 1.03.2020-31.03.2020 and 1.03.2021-31.03.2021 The number of clicks increased by 817%, impressions by 477%. The average position is 10.7, in 2020 it was 19.8.

Dynamics of site visibility growth.
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Increasing site traffic. Data are submitted from July 3, 2020 to June 20, 2021
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The dynamics of growth in the number of key phrases on which the site is published

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Distribution of key phrases by position in the Google index
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Growth in conversions in April 2020 and April 2021
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We continue to work on
In the future, we continue to work with the basic semantics and bring the site to the top 5 Google, as well as conduct additional analysis of competitors to develop new semantics.

our site: -Hyperlink entfernt-

Eingesetzte Qualifikationen

Design (allg.), Google Adwords, SEO / SEM

Website development (Festanstellung)
Case for site development for the manufacturer of, Київ
12/2019 – 12/2019 (1 Monat)
clothing manufacturer
Tätigkeitszeitraum

12/2019 – 12/2019

Tätigkeitsbeschreibung

Online store of a Ukrainian manufacturer of children's clothing. Bilateral integration with 1C (data exchange: goods, availability, orders, etc.)
The price of the product can be viewed only after the moderation of registration by the site administrator.
The price of the producer chan be vieved onli after the moderation of the registration would be the administrator.

Bilateral integration with 1C (data exchange: goods, availability, orders, etc.)
The price of the product can be viewed only after the moderation of registration by the site administrator.
The customer can upload a photo on the product card. The administrator can select and send specific products via Viber from the site.

Also in the client's personal account there is an opportunity to upload products to an Excel file and download, as a result, placing an order with a few clicks.

WEBSite - -Hyperlink entfernt-

Eingesetzte Qualifikationen

Django (Framework), mySQL, Python

Website development (Festanstellung)
Family restaurants "Fainogo Mista", Тернопіль
12/2015 – 12/2021 (6 Jahre, 1 Monat)
network of food establishments
Tätigkeitszeitraum

12/2015 – 12/2021

Tätigkeitsbeschreibung

The restaurant chain consists of the following establishments: [...].
The website is developed in the Python programming language using the Django framework. The menu of establishments is displayed by integration with iikodelivery. It is possible to add a dish to the basket and place an order. There are PDF pages of menu, you can scan QR-code right in the restaurant.
The site is fully adaptable to any screen and for even better convenience we have developed a mobile app through which you can also place your orders for food delivery.

Site - -Hyperlink entfernt-

Eingesetzte Qualifikationen

Corporate design, Django (Framework), Python, SEO / SEM

Ausbildung

Computer Applications, Computer engineering
2012
2012
Ternopil Ivan Pul'uj National Technical University

Über mich

Golden-Web Digital is an IT-company and a team of professionals that will invent and implement the boldest creative ideas for the development of your business. Our dynamic activity in the field of Internet marketing began in 2015.
The main purpose for the IT-company Golden-Web Digital was to make the indexation of web resources on the Internet qualitative, easy and convenient. Almost 6 years ago, we managed to create a friendly and creative team of highly qualified and promising optimizers, developers, brand managers, designers and those who know how to properly and effectively promote advertising on the Internet. Each member of the large team came to our studio with minimal knowledge in this field, but Golden-Web Digital is the place where they became professionals and worthy specialists in the field of marketing services.

Our IT-company set a goal to educate and develop the potential of narrow specialists in its niche, rather than versatile specialists, as this will allow us to focus on specific areas of marketing services, while obtaining only the highest and most effective results. That is why Golden-Web Digital has successfully established cooperation with Ukrainian universities in the recruitment of the best students who seek to study and develop marketing services in the future.

We are qualified specialists
The high level of qualification of our employees is convincingly shown by statistics of growth in projects and long-term cooperation: during 6 years of dynamic activity in the Ukrainian market we managed to develop 50 qualitative web resources and more than 200 projects dedicated to optimization of websites, to develop more than 250 brands in social networks and advertising strategy for almost 150 customers. We are convinced that this is just the beginning: we managed, unlike our competitors, to first sell our own product, which successfully works on the national market of Ukraine, and only then - to develop a large number of successful real cases that will allow us to profitably represent the Internet marketing agency Golden- Web Digital even outside our country.

The success of our company is also evidenced by the fact that we have received the official status of Google Premier Partner. Golden Web Digital is one of the 3% of companies that have received this status.

Weitere Kenntnisse

Golden-Web Digital:
- development of sites of various complexity in the Python programming language. Software and mobile application development
- internal and external SEO
- PPC - Contextual advertising/Google Shopping (We are premier Google partners)
- brand-management/target advertising

We create unique web resources in the Python programming language, are Google's premium partners (only 3% of such companies in the world), work with various types of advertising and brand management, which is aimed at more detailed and in-depth business development.

The high level of qualification of our employees speaks convincingly about the statistics of growth in projects and long-term cooperation: for 6 years of active activity in the Ukrainian market we managed to develop 50 modern web resources and more than 200 projects aimed at optimizing websites, consider more than 250 brands in social networks and implement an advertising strategy for almost 150 customers.

Persönliche Daten

Sprache
  • Englisch (Gut)
  • Ukrainisch (Muttersprache)
  • Russisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Vereinigte Staaten von Amerika
Profilaufrufe
541
Alter
29
Berufserfahrung
11 Jahre und 9 Monate (seit 06/2012)
Projektleitung
8 Jahre

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