Interim Leiter Marketing - Consulting, Projekt Management, Strategie, Führung, Brand, Digital Marketing
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- 4 Referenzen
- auf Anfrage
- Bayern
- DACH-Region
- de | en | es | fr | pt
- 14.01.2026
- Contract ready
Kurzvorstellung
Auszug Referenzen (3)
"I. was my peer at Starbucks Germany as Head of Marketing. He was driving projects forward for new initiatives and displaying strong precision."
10/2016 – 5/2018
Tätigkeitsbeschreibung
▪ Leading local marketing team in a company turn-around situation, re-establishing retail sales momentum and building new digital content programs (Instagram, Facebook, Loyalty/in-app)
▪ In charge of optimizing and driving marketing strategy, brand management, digital marketing, social media, PR, trade marketing and category management
Mandate and Focus:
▪ Executing an effective marketing plan, stopping negative sales trend & digitally activating the brand
▪ Optimizing creative & media agency structures and driving cost efficiencies
Responsibilities: Marketing budget of 7-digit Mio € | Manager of 4 direct reports
Key Results: Exceeded Q1 and Q2 sales targets while generating 0.5M € cost savings in same period
Member of the German Leadership Team
Content Marketing, Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Operatives Marketing, Projektmanagement (IT), Social Media Marketing, Strategisches Marketing
"With his high passion and creativity I. was very well able to motivate his team, peers and agency partners and generated a great in market success."
9/2006 – 12/2007
Tätigkeitsbeschreibung
▪ Led consumer value proposition development and market launch of a new teenager sub-brand, stealing 9% market share in Y1 from competition
▪ Built and executed the sub-brand’s marketing / media plan (>10M €), helping to establish a new product category in Spain
▪ Responsible for brand positioning and execution via ATL and BTL communication
▪ Developed marketing strategies to ensure profitable mid and long term brand growth
▪ Responsible for setting marketing objectives & strategies of assigned brands in Spain and Portugal
Responsibilities: Marketing Budget >10M € | Manager of 2 direct reports
Results: Successfully launched and established new sub-brand category, gaining 9% value share in Y1
Veranstaltungsmanagement, Business Marketing, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Operatives Marketing, Strategisches Marketing
"I. was an excellent performer, demonstrating his fast and innovative thinking capabilities in larger scale as well as smaller projects."
5/2004 – 8/2006
Tätigkeitsbeschreibung
▪ Led projects on development (proposition, product, brand, media) and consumer qualification (qualitative & quantitative market research) for product innovations in Western Europe region
▪ Developed and built a new product category (“tongue-cleaning mints”) for EU roll-out; stealing 15% value share from key competition in Y1 in DE & AT
Selected Key Project: New product development “Extra Professional Mints” from scratch Responsibilities: Product Qualification Budget ~1M € | International Project Leader
Key Results: Launch and roll-out of a new product category, building a 50+M € business (US, EMEA)
Business Marketing, Klassisches Marketing, Marketing- / Vertriebsanalyse, Operatives Marketing, Produktmanagement, Strategisches Marketing
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
3/2025 – offen
Tätigkeitsbeschreibung
Acting as a Strategic Advisor and Fractional Marketing Director in collaboration with a top-tier German venture capital firm. I provide executive-level guidance and 'second-opinion' audits for consumer-focused and growth-stage portfolio companies to optimize go-to-market performance and marketing effectiveness.
• GTM & Brand Governance: Conducting strategic reviews on brand positioning, value propositions, and GTM plans to ensure scalable market entry.
• Growth & Omnichannel Advisory: Evaluating performance levers across D2C, Retail, and Marketplaces, including CAC/LTV logic and conversion optimization.
• Marketing Effectiveness: Auditing media allocation, KPI frameworks, and scalable execution models to drive capital efficiency.
In parallel, completed Executive Education at Kellogg School of Management (Northwestern University), specializing in AI-enabled marketing, automation, and modern GTM models to integrate cutting-edge technology into marketing leadership.
Business-To-Consumer, Business to Business, Consultant, Digital Marketing, Investition / Desinvestition, Marketing- / Vertriebsanalyse, Venture Capital Finanzierung
4/2022 – 11/2024
Tätigkeitsbeschreibung
▪ Verantwortung für Go-to-Market-Strategie über D2C eCommerce und Retail – mit voller Budget- Umsatz- und Profitverantwortung für Consumer und Small Business sowie Wachstumssteuerung
▪ Aufbau skalierbarer Marketingprozesse inkl. Automation, CRM und Segmentierung zur Steigerung von Conversion, Brand Awareness und Customer Lifetime Value mit klarer KPI-Führung
▪ Planung und Umsetzung integrierter Kampagnen in Abstimmung mit Product, Sales und Finance – datengetrieben, einheitlich entlang aller Touchpoints, ROAS- und Margen-fokussiert
▪ Führung eines internationalen Teams (DACC, CEE, US) sowie Steuerung der globalen Matrixstruktur inkl. Agenturen, BI, Creative Ops, CRM-Tech und Analytics mit Performance-Fokus
Verantwortung:
Marketingbudget €25 Mio.| Umsatz €250 Mio.| Teamführung 8 MAs (DACH, CEE)
Erfolge:
▪ +15 % Umsatzwachstum im D2C-Bereich durch datengetriebene Optimierung von Kampagnen, Customer Journeys und Zielgruppensegmentierung und spürbarer Steigerung der Conversion Rates
▪ Etablierung eines kanalübergreifenden Marketing-Controllings mit klaren Entscheidungsgrundlagen
▪ Skalierung eines datenbasierten Test-and-Learn-Modells zur nachhaltigen Mediaeffizienzsteigerung
▪ Beförderung innerhalb von sechs Monaten vom Small Business Lead zum Country Lead Germany
Brand Manager, Business-To-Consumer, Business to Business, Digital Marketing, Führungskraft Marketing und Kommunikation, Spezialist für Online-Marketing
5/2018 – 1/2022
Tätigkeitsbeschreibung
▪ Key project (50%): Developing a new eLoyalty program (eCRM, App) for an eMobility venture
▪ Leading local marketing team within a phase of digital transformation and driving digital initiatives
▪ Responsible for Strategic Marketing, Digital Channels, Trade Marketing, CRM/eLoyalty, Media Planning, PR/Events
▪ Steering sales promotions at over 450 retail outlets, optimizing media ROI, driving market shares
Mandate and Focus:
▪ Key project (50%): Developing a new eLoyalty program (eCRM, App) for an eMobility venture
▪ Modernizing B2C and B2B2C marketing structures, building an effective team, driving retail sales
▪ Driving digital transformation through all operational layers (Media, Brand, CRM, Social, Retail)
Responsibilities: Marketing budget of 8-digit Mio € | Manager of 6 direct reports
Key Results: Halving media spend in traditional media, while driving ROI through digital channels
Business Marketing, Content Marketing, CRM Beratung (allg.), Digital Marketing, Marketing, Marketing- / Vertriebsanalyse, Projektleitung / Teamleitung (IT), Projektmanagement (IT), Strategisches Marketing
10/2016 – 5/2018
Tätigkeitsbeschreibung
▪ Leading local marketing team in a company turn-around situation, re-establishing retail sales momentum and building new digital content programs (Instagram, Facebook, Loyalty/in-app)
▪ In charge of optimizing and driving marketing strategy, brand management, digital marketing, social media, PR, trade marketing and category management
Mandate and Focus:
▪ Executing an effective marketing plan, stopping negative sales trend & digitally activating the brand
▪ Optimizing creative & media agency structures and driving cost efficiencies
Responsibilities: Marketing budget of 7-digit Mio € | Manager of 4 direct reports
Key Results: Exceeded Q1 and Q2 sales targets while generating 0.5M € cost savings in same period
Member of the German Leadership Team
Content Marketing, Business Marketing, Marketing- / Vertriebsanalyse, Marketing, Digital Marketing, Operatives Marketing, Projektmanagement (IT), Social Media Marketing, Strategisches Marketing
3/2012 – 7/2016
Tätigkeitsbeschreibung
▪ Drove partnership deals and marketing programs in a phase of digital transformation of the telco industry
▪ Led several cross-functional partnerships teams to negotiate agreements with Netflix, Napster, Dropbox, EA
Responsibilities: Negotiating deals, affecting 20+M mobile customers | Leading large project teams
Key Results: Effectively closed deals, contributing to building a digital category of 60M € revenue
Business Development, Digital Marketing, Marketing, Markteintrittsstrategien, Partner Relationship Management, Projektmanagement
1/2010 – 2/2012
Tätigkeitsbeschreibung
Senior Marketing Manager (Customer Acquisition Programs)
▪ Led cross-functional teams on launch of several new mobile products and services - from identifying consumer insights, via building consumer value propositions towards go-to-market (in close sync with brand, media, sales and product management teams)
▪ Marketing contributor behind early LTE/4G marketing strategy and company-wide roll-out
▪ Leading new revenue growth initiatives (prepay, online sales, OTT/ IP-based services)
Selected Key Project: Building an innovative IP-based services (“Global Friends”) with acquired US start-up JahJah in 2010 and responsible for go-to-market, delivering xxxk customers in Y1
Responsibilities: Building mobile products and services “from scratch” | Functional & Project Lead
Key Results: Development of new prepay portfolio & “Global Friends” (new digital proposition)
Direkt Marketing, Innovationsmanagement, Klassisches Marketing, Marketing- / Vertriebsanalyse, Projektmanagement, Strategisches Marketing
4/2008 – 12/2009
Tätigkeitsbeschreibung
▪ Leading a 2-member team to build and expand assigned brands into the German territory
▪ Development of marketing & brand strategy for “Red Bull” & “Carpe Diem”, with budget ownership
▪ Building and executing marketing and consumer activation plans (via ATL, BTL, PR); media planning
▪ Leading creative & media agencies, while working closely with Trade Marketing and Sales
Selected Key Project: Preparation and execution of market re-launch of Red Bull Cola in 2009
Responsibilities: Media Budget >15M € | Manager of 2 direct reports
Key Results: Achieved 10% retail sales growth for Carpe Diem and 4% for Red Bull in Y1
Business Marketing, Kommunikation (allg.), Marketing, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Operatives Marketing, Strategisches Marketing, Veranstaltungsmanagement, Vertrieb (allg.)
9/2006 – 12/2007
Tätigkeitsbeschreibung
▪ Led consumer value proposition development and market launch of a new teenager sub-brand, stealing 9% market share in Y1 from competition
▪ Built and executed the sub-brand’s marketing / media plan (>10M €), helping to establish a new product category in Spain
▪ Responsible for brand positioning and execution via ATL and BTL communication
▪ Developed marketing strategies to ensure profitable mid and long term brand growth
▪ Responsible for setting marketing objectives & strategies of assigned brands in Spain and Portugal
Responsibilities: Marketing Budget >10M € | Manager of 2 direct reports
Results: Successfully launched and established new sub-brand category, gaining 9% value share in Y1
Veranstaltungsmanagement, Business Marketing, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Operatives Marketing, Strategisches Marketing
5/2004 – 8/2006
Tätigkeitsbeschreibung
▪ Led projects on development (proposition, product, brand, media) and consumer qualification (qualitative & quantitative market research) for product innovations in Western Europe region
▪ Developed and built a new product category (“tongue-cleaning mints”) for EU roll-out; stealing 15% value share from key competition in Y1 in DE & AT
Selected Key Project: New product development “Extra Professional Mints” from scratch Responsibilities: Product Qualification Budget ~1M € | International Project Leader
Key Results: Launch and roll-out of a new product category, building a 50+M € business (US, EMEA)
Business Marketing, Klassisches Marketing, Marketing- / Vertriebsanalyse, Operatives Marketing, Produktmanagement, Strategisches Marketing
Zertifikate
Kellogg School of Business, Northwestern Universitz
Ausbildung
ESB Reutlingen
Über mich
At Dell Technologies, I led the German Consumer, Retail, and Small Business marketing organization, managing a €25M budget and driving a €250M+ category P&L. My focus was on architecting a modern, data-driven marketing engine that delivered measurable gains in acquisition efficiency and customer LTV through sophisticated CRM and lifecycle programs. At Starbucks, I engineered the marketing turnaround to reignite retail traffic via digital loyalty and guest-centric 360° campaigns, while my tenure at Red Bull was defined by translating youth culture into sustained commercial relevance.
My expertise lies at the intersection of GTM strategy, brand positioning, and AI-enabled growth. I design marketing systems that combine creative excellence with technical scalability—from attribution and automation to high-velocity content engines.
To stay at the forefront of the industry, I recently completed executive education at Northwestern University’s Kellogg School of Management, focusing on AI-driven marketing and automation.
In parallel, I serve as a Strategic Advisor for a leading VC firm, providing 'second-opinion' audits on brand positioning and growth readiness for consumer-focused portfolio companies.
I am now looking to leverage this blend of corporate leadership and venture-level strategic insight as a fractional CMO or fractional Marketing Director.
Fluent in German, English, and Spanish, I thrive in environments where insight meets execution—helping teams build brands that win markets and deliver sustainable business impact.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Fließend)
- Französisch (Gut)
- Portugiesisch (Grundkenntnisse)
- Europäische Union
- Schweiz
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