freiberufler Digital Strategy & Transformation Manager auf

Digital Strategy & Transformation Manager

  • auf Anfrage
  • 52159 Roetgen, Eifel
  • Weltweit
  • de  |  en
  • 08.01.2024


My strength is to connect business, technology and design. Experience in designing and implementing multi-channel customer journeys across different marketing technology stacks. Agile Software Development and product management as well as operative


  • Agile Entwicklung
  • Digitale Transformation
  • Digitalisierung
  • E-Commerce
  • Markendesign
  • Marketing- / Vertriebsanalyse
  • Online Marketing (allg.)
  • Product Owner
  • Prozessoptimierung

Projekt‐ & Berufserfahrung

Product Manager Acquire & Engage
E-Commerce Sport & Outdoor, Remote
10/2021 – offen (2 Jahre, 8 Monate)

10/2021 – offen


- Lead the evaluation of various CMS vendors based on defined business requirements and use cases
- Implementation of the new CMS based on the product roadmap; writing of epics, features and user stories; release planning through user story mapping
- Created and hold training's to onboard and enable stakeholders to make use of the developed page builder
Lead the definition of OKR’s within the team and management throughout the tertial

Eingesetzte Qualifikationen

Product Owner, SCRUM

Digital Strategy & Transformation Consultant (Festanstellung)
Accenture Interactive, Europa
3/2019 – 10/2021 (2 Jahre, 8 Monate)
Dienstleistungsbranchen (Service)

3/2019 – 10/2021


Project Experience:
- Designed end to end cross-channel marketing campaigns based on the newly implemented marketing technology stack, focusing on marketing automation, lead management, and channel integration

- Supported the execution and delivery of globally rolled out projects, while working closely with internal and external stakeholders at various seniority levels, across different functions to define requirements, processes, and to-be solutions to implement seamless end to end experiences

- Executed project management tasks, in complex and ambiguous environments under tight deadlines i.e. workstream budget tracking, cross-stream alignment/solutioning, activity & risk tracking, status reporting to different stakeholders and levels

- Managed the offshore development team as functional lead for the implementation of the marketing technology stack within an enterprise IT carve-out program

- Agile project delivery as a scrum master and internal product owner - facilitating Scum events, coaching the development team and client product owner, managing product requirements, sprint timelines and product backlog

Functional Lead Training & People Development
Led training and people development within our business unit by developing and expanding certification and specialisations programs to support business needs.

Innovation Coach
Led and facilitated Design Thinking workshops to enable the identification of market-relevant problems, ideation, and solution design. Supported the set-up of an innovation Hub at a German Automotive Manufacture to implement a culture of creative thinking, co-creation and continuous innovation.

Eingesetzte Qualifikationen

Adobe Marketing Cloud (AMC), Agile Entwicklung, Confluence (Atlassian), Design Thinking, Jira, Product Owner, Requirement Analyse, SCRUM

Digital Strategy Consultant
Kundenname anonymisiert, Aachen
10/2018 – 1/2019 (4 Monate)

10/2018 – 1/2019


Healthcare Industry - Design and execution of a digital strategy - identification of new customer touchpoints, website development, UX, content strategy, SEO, social media management

Eingesetzte Qualifikationen

Digitale Transformation, Digitalisierung, Marketing (allg.), User Experience (UX)

Digital Production Consultant
United Airlines & Passion Passport, New York/ Sydeney, Australia
7/2018 – 9/2018 (3 Monate)
Tourismus und Freizeitwirtschaft

7/2018 – 9/2018


Led producer of an influencer marketing campaign - pre-production,
stakeholder/client management, producer on the ground in Sydney, Australia

Eingesetzte Qualifikationen

Account management, Marketing (allg.), Produktions- / Aufnahmeleitung

Producer & Account Manager (Festanstellung)
Beautiful Destinations, New York (Clients Globally)
9/2017 – 7/2018 (11 Monate)
Tourismus und Freizeitwirtschaft

9/2017 – 7/2018


An award-winning creative agency behind some of the world’s most innovative travel marketing. Working with leading tourism boards around the world at city, state, and national level, as well as international brands, we redefined storytelling and content production within the travel industry.

- Managed multiple international client accounts from Marriot Rewards, SPG - The Luxury Collection Peru and Thailand, Visit California to Travel Alberta - operational support, implementation of new strategies to grow social media audience and refine creative content strategy
- Led creative content production from concept to distribution while continuously evaluating delivery timeline, costs, risks, legal requirements, and creative
- Managed clients social media channel, developed and executed social media strategy based on the brand playbook and local requirements to increase brand awareness
- Managed creator/influencer relationships throughout different initiatives, including the organisation and facilitation of different events and international trips
- Coordinated media operations to funnel approved business opportunities - conception, strategy, execution, and implementation
- Collaborated with cross-functional teams to integrate new technology offerings into our offering - ML analytics/ prediction technology to optimise audience engagement
- Monitored and reported campaign performance, analysed overall account KPI`s and optimised based on digital content strategy, generating up to 5 million views
- Implemented and optimised internal/external operational processes across the organisation to increase efficiency and transparency across the different teams

Eingesetzte Qualifikationen

Account management, Content Marketing, Social Media Marketing

Account Mgmt. & Production Intern (Festanstellung)
Beautiful Destinations, New York
5/2017 – 8/2017 (4 Monate)
Tourismus und Freizeitwirtschaft

5/2017 – 8/2017


- Conducted market research to identify new market trends and benchmark competitors to identify new business opportunity's and strategies to provide analysis supporting management in decision-making

- Managed client relationships through effective communication, continuous coordination and problem-solving

- Managed international client sponsored Influencer events (conception, itinerary and logistics planning/booking, influencer management, budgeting, expenses tracking, schedule management, asset management)

- Developed an online customer acquisition marketing campaign, optimizing SEO/SEM, Facebook Ads, and Google Analytics

Eingesetzte Qualifikationen

Account management, Social Media Marketing, Social Media Redaktion

Account Mgmt. & Production Intern (Festanstellung)
Mhoch4 - Markenfilm, Hamburg
2/2015 – 7/2015 (6 Monate)

2/2015 – 7/2015


- Create briefs and supervised drawing and lithography process for various print campaigns

- Developed and maintained image databases to streamline the process of accessing marketing materials for clients and staff

- Assisted senior management in research and development of new service offers, price lists as well as the creation of presentations to pitch and acquire new clients

- Conducted and analyzed relevant market research to identify potential marketing channels for various tour operators in the cruise industry

- Created editorial texts, fact sheets, and shot lists for different productions

- Assisted producer throughout all stages of production, including management of location scouting

Eingesetzte Qualifikationen

Account management, Content Management, Mediengestaltung


Certified SAFe 5 Agilist
Professional Scrum Master l
Google Digital Garage - Digital Marketing


Artificial Intelligence - Implications for Business Strategy
Executive Program - Massachusetts Institute of Technology - Sloan School of Management
Boston, USA
International Business & Marketing
Master of Science - MSc - Hult International Business School
San Francisco & New York, USA
Media and Communication Management
Bachelor of Arts (B.A.) - Macromedia University of Applied Sciences
Hamburg, Germany
International Communication Management
Bachelor of Arts (B.A.) - Chulalongkorn University
Bangkok, Thailand

Über mich

My strength is to connect business, technology and design.

Experience in designing and implementing multi-channel customer journeys across different marketing technology stacks, as well as operative marketing campaigns management and creative content production.

Agile Software Delivery - taking roles as scrum master, product owner and requirement engineer.

Led and facilitated Design Thinking workshops to enable the identification of market-relevant problems, ideation, and solution design. Supported the set-up of an innovation Hub at a German Automotive Manufacture to implement a culture of creative thinking, co-creation and continuous innovation.

Always open to a new challenge. Together we can find a solution for everything.

Weitere Kenntnisse

Functional Skills:
- Agile Project Delivery (Process Definition, Requirement Engineering, Scrum Master/ Product Owner roles)
- Customer Journey Orchestration (designing of cross-functional experience drive journeys, including the development of a communication strategy)
- Content Production (digital first content production video & photo)
- Design Thinking (facilitate workshops, support the process of product and service design)
- End-to-End Marketing Automation
- Community and Influencer Management
- Account & Stakeholder Management
- Overarching Integration IT Architecture Topics

Technical Skills:
- Microsoft Office, Keynote
- Jira, Cofluence
- Monday, Airtable
- Slack, Microsoft Teams
- Adobe Creative Suite
- Webflow & Shopify
- Google Marketing Platfrom
- Facebook & Instagram Ads
- Adobe Experience Cloud (Marketing, Target, AEP...)
- Sprinklr

Persönliche Daten

  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Europäische Union
7 Jahre (seit 05/2017)
1 Jahr


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