Senior Consultant | Customer Journey & Process Expert
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- 49808 Lingen (Ems)
- Weltweit
- de | en
- 26.05.2025
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
11/2024 – 6/2025
Tätigkeitsbeschreibung
Key Tasks
- General (agile) Project Management
- Business Requirements-Engineering
- Process Analysis (Fit-Gap)
- Target-Process Design & BPMN-Documentation
Way of Working & Additional Tasks
- Project-owner-role
- Agile project steering
- Proaktive Stakeholder Management
- Milestone tracking, dependency identification
- Planning & conducting agile workshops (facilitator-role)
Softwareanforderungsanalyse, Prozessoptimierung, Organisationsentwicklung, Transformation Management
1/2024 – 6/2024
TätigkeitsbeschreibungDisruption of existing personas by developing a completely new persona framework for the insurance provider under consideration of multiple qualitative and quantitative data sources.
Eingesetzte QualifikationenTrend- & Zukunftsforschung, Data Analyst, User Experience (UX), Kundenanalyse, Zielgruppenstrategie
1/2023 – offen
TätigkeitsbeschreibungAssess & optimize central website in terms of customer experience (pre-configuration, organization, collaboration between departments & service providers, tool implementation.
Eingesetzte QualifikationenConfluence, Jira, User Experience (UX), Prozessoptimierung, Organisationsentwicklung, Total-Quality-Management
1/2022 – 12/2022
TätigkeitsbeschreibungDevelopment of customer journey framework, implementation of customer-journey-based campaigning across all departments, customer journey creation for several new models.
Eingesetzte QualifikationenAgile Methodologie, Data Analyst, Change Management, Transformation Management, Projektmanagement, Business Analysis
1/2022 – 5/2022
TätigkeitsbeschreibungComprehensive analysis of brand, customers and competitors to identify all relevant playing fields for the brand as basis for future marketing campaigns.
Eingesetzte QualifikationenBrand Manager, Kundenanalyse, Markenbildung, Analyse der Markt- / Wettbewerbsposition
6/2016 – 3/2021
TätigkeitsbeschreibungSenior Consultant and Team Lead managing several projects across different customers with focus on marketing, communication and brand.
Eingesetzte QualifikationenBrand Manager, Teamleiter, Projektmanagement, Projektmanagement - Projektentwicklung
Ausbildung
Dortmund
Über mich
As an experienced strategy consultant, I bring a strong opinion and hands-on mentality to every project. With many years of experience in customer journey, end-to-end processes, web, and MarTech, I have developed a holistic view from strategy to implementation. My focus is on creating comprehensive solutions that are both strategically sound and practically implementable.
In my previous projects, I have achieved numerous successes, including optimizing complex E2E processes, implementing innovative MarTech solutions, and improving the customer journey for various companies. These successes are the result of my ability to translate strategic visions into concrete, actionable measures while always keeping my clients' needs in mind.
My empathetic nature allows me to deeply understand my clients' challenges and develop tailored strategies that provide real value. I am convinced that successful consulting is based not only on expertise but also on a strong understanding of the human side of business.
Exemplary Key Topics:
- Handling international projects (Project Management)
- Customer Journey Frameworks & Implementation
- Development & implementation of end-to-end processes (E2E) incl. tooling solutions (esp. Adobe Workfront)
- Multi-stakeholder-management along (inter)national corporate structures
- Deep understanding of industry sectors, e.g. Premium OEM, Automotive Retail, Insurance, Chemical Industry, Digital Economy, Brand & Communications Consulting
Exemplary Job Roles:
Job Roles and requirements are divers these days. Maybe you are currently looking for one of these roles for your project:
- Project Manager, PMO
- Business Analyst
- Marketing and Brand Consultant
- Process Consultant
- Digitalization Manager
- Requirements Consultant
My References:
BMW GROUP, SIGNAL IDUNA AG, EVONIK INDUSTRIES AG, COMMERZBANK, DECATHLON, BORUSSIA DORTMUND, SERVICEPLAN GROUP, BERYLLS MAD MEDIA, etc.
Please note the additional detailed CV attached to my profile. I'm happy to connect and discuss any opportunities.
Best,
M. B.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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