freiberufler Senior Consultant | Customer Journey & Process Expert auf freelance.de

Senior Consultant | Customer Journey & Process Expert

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  • 49808 Lingen (Ems)
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  • de  |  en
  • 26.05.2025

Kurzvorstellung

Experienced strategy consultant with a hands-on mentality. Expertise in customer journey, E2E processes, web, and MarTech. Successfully optimized processes and implemented innovative solutions. Empathetic and focused on delivering real value.

Qualifikationen

  • Confluence2 J.
  • Jira2 J.
  • Kundenanalyse
  • Organisationsentwicklung2 J.
  • Projektmanagement5 J.
  • Prozessberatung
  • Prozessoptimierung2 J.
  • Softwareanforderungsanalyse
  • Strategisches Management
  • Strategisches Marketing
  • Total-Quality-Management2 J.
  • Transformation Management1 J.
  • User Experience (UX)2 J.

Projekt‐ & Berufserfahrung

PROJECT OWNER: E2E PROCESS DEVELOPMENT OEM / AUTOMOTIVE
Premium OEM / Automotive, München
11/2024 – 6/2025 (8 Monate)
Automobilindustrie
Tätigkeitszeitraum

11/2024 – 6/2025

Tätigkeitsbeschreibung

Key Tasks
- General (agile) Project Management
- Business Requirements-Engineering
- Process Analysis (Fit-Gap)
- Target-Process Design & BPMN-Documentation

Way of Working & Additional Tasks
- Project-owner-role
- Agile project steering
- Proaktive Stakeholder Management
- Milestone tracking, dependency identification
- Planning & conducting agile workshops (facilitator-role) 

Eingesetzte Qualifikationen

Softwareanforderungsanalyse, Prozessoptimierung, Organisationsentwicklung, Transformation Management

PROJECT: MARKETING PERSONAS & CUSTOMER JOURNEYS
German Insurance Provider, Dortmund/Hamburg
1/2024 – 6/2024 (6 Monate)
Versicherungen
Tätigkeitszeitraum

1/2024 – 6/2024

Tätigkeitsbeschreibung

Disruption of existing personas by developing a completely new persona framework for the insurance provider under consideration of multiple qualitative and quantitative data sources.

Eingesetzte Qualifikationen

Trend- & Zukunftsforschung, Data Analyst, User Experience (UX), Kundenanalyse, Zielgruppenstrategie

PROJECT: STRATEGIC OPTIMIZATION OF GROUP WEBSITE
Premium OEM / Automotive, München
1/2023 – offen (2 Jahre, 6 Monate)
Automobilindustrie
Tätigkeitszeitraum

1/2023 – offen

Tätigkeitsbeschreibung

Assess & optimize central website in terms of customer experience (pre-configuration, organization, collaboration between departments & service providers, tool implementation.

Eingesetzte Qualifikationen

Confluence, Jira, User Experience (UX), Prozessoptimierung, Organisationsentwicklung, Total-Quality-Management

CUSTOMER JOURNEY FRAMEWORK DEVELOPMENT
Premium OEM / Automotive, München
1/2022 – 12/2022 (1 Jahr)
Automobilindustrie
Tätigkeitszeitraum

1/2022 – 12/2022

Tätigkeitsbeschreibung

Development of customer journey framework, implementation of customer-journey-based campaigning across all departments, customer journey creation for several new models.

Eingesetzte Qualifikationen

Agile Methodologie, Data Analyst, Change Management, Transformation Management, Projektmanagement, Business Analysis

PROJECT: BRAND CONSULTANT | BRAND POSITIONING
Sporting Goods Manufacturer and Retailer, Plochingen
1/2022 – 5/2022 (5 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

1/2022 – 5/2022

Tätigkeitsbeschreibung

Comprehensive analysis of brand, customers and competitors to identify all relevant playing fields for the brand as basis for future marketing campaigns.

Eingesetzte Qualifikationen

Brand Manager, Kundenanalyse, Markenbildung, Analyse der Markt- / Wettbewerbsposition

FULL-TIME EMPLOYEE: SENIOR CONSULTANT (Festanstellung)
KNSK Group, Hamburg
6/2016 – 3/2021 (4 Jahre, 10 Monate)
Medienbranche
Tätigkeitszeitraum

6/2016 – 3/2021

Tätigkeitsbeschreibung

Senior Consultant and Team Lead managing several projects across different customers with focus on marketing, communication and brand.

Eingesetzte Qualifikationen

Brand Manager, Teamleiter, Projektmanagement, Projektmanagement - Projektentwicklung

Ausbildung

Kommunikations- und Marketingmanagement | Schwerpunkt Strategisches Marketing
Diplom Kommunikations- und Marketingmanager
2015
Dortmund

Über mich

About Me:

As an experienced strategy consultant, I bring a strong opinion and hands-on mentality to every project. With many years of experience in customer journey, end-to-end processes, web, and MarTech, I have developed a holistic view from strategy to implementation. My focus is on creating comprehensive solutions that are both strategically sound and practically implementable.

In my previous projects, I have achieved numerous successes, including optimizing complex E2E processes, implementing innovative MarTech solutions, and improving the customer journey for various companies. These successes are the result of my ability to translate strategic visions into concrete, actionable measures while always keeping my clients' needs in mind.

My empathetic nature allows me to deeply understand my clients' challenges and develop tailored strategies that provide real value. I am convinced that successful consulting is based not only on expertise but also on a strong understanding of the human side of business.

Exemplary Key Topics:
- Handling international projects (Project Management)
- Customer Journey Frameworks & Implementation 
- Development & implementation of end-to-end processes (E2E) incl. tooling solutions (esp. Adobe Workfront)
- Multi-stakeholder-management along (inter)national corporate structures
- Deep understanding of industry sectors, e.g. Premium OEM, Automotive Retail, Insurance, Chemical Industry, Digital Economy, Brand & Communications Consulting

Exemplary Job Roles:

Job Roles and requirements are divers these days. Maybe you are currently looking for one of these roles for your project:
- Project Manager, PMO
- Business Analyst
- Marketing and Brand Consultant
- Process Consultant
- Digitalization Manager
- Requirements Consultant

My References:
BMW GROUP, SIGNAL IDUNA AG, EVONIK INDUSTRIES AG, COMMERZBANK, DECATHLON, BORUSSIA DORTMUND, SERVICEPLAN GROUP, BERYLLS MAD MEDIA, etc.

Please note the additional detailed CV attached to my profile. I'm happy to connect and discuss any opportunities.

Best,
M. B.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
407
Alter
33
Berufserfahrung
9 Jahre (seit 06/2016)
Projektleitung
6 Jahre

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