Digital Marketing Consultant, Product Mgmt., Go-to-market-Expert, Biz Dev for Digital Products & Services

1/2019 – 4/2020

• Global lead for product management and go-to-market strategy for the new telco/google messenger service “RCS” (rich communication service)
• Liaise with product and technology to further increase product and offer
• Acquisition of major strategic partnerships (technology & sales channel partners)

Presales, Produktmanagement, Strategisches Marketing, Vertriebsmanagement, Vertriebswege

7/2015 – 12/2017

• Global product/marketing lead, managing a team of product-, marketing- and IT- managers (10 direct reports worldwide)
• Define and execute a global product- and marketing-strategy to launch sponsored data across LatAm and Europe
• Successful management of global P&L
• Successful product launch in 10 out of 16 countries within 12 months
• Leading the local marketing teams to achieve business objectives

Business Development, Marketing- / Vertriebsanalyse, Produktmanagement, Strategische Unternehmensplanung, Strategisches Marketing

7/2011 – 6/2015

• Build and launch the online-only brand “Netzclub” (advertising-funded mobile tariff)
• Lead an interdisciplinary team of online performance-, marketing -, IT-, product-, CRM-
and media sales-managers (8 direct reports)
• P&L responsibility - 10m EUR operating revenue p.a
• Manage all digital channels – with emphasis on social media and content marketing – to
drive growth, engagement and retention
• Set-up an organizational structure to sell own media inventory
• Outperform KPI’s in 2012, 2013 & 2014 by 100% yoy (new customers, Operating
Revenue, Margin)

Business Development, Marketing- / Vertriebsanalyse, Online Marketing (allg.), Produktmanagement, Strategische Unternehmensplanung, Vertriebsmanagement