UX/UI designer/Content Creator/Facebook Ads/Business Management/IT Learner

10/2021 – 12/2021

Vacation App UI

This is the result of a self experience with an germany magazine that promote Costa Rica as a vacation destiny. The concept is not the exact traslation of what I saw in the magazine, but a way to make it easier to people who dont have a clue of what is the next destiny to choose.

Headphones shopy App

This project was a practice for an headphone’s shop. The key points that I value is the use of a white space and main information always on hand, like the stars to easy the purchase desition.
The brand categories is another key point for searching what users need. In case this does not fit there is a search bar on top to explore another categories.

(Check my Lebenslauf)

User Experience (UX), User Interface (UI)

6/2021 – 12/2021

Brief
This app is the solution to a personal problem of control of expenses in the family. First all the control was carried out in paper books. This app helps to easily manage each expense, organizing it by category and on a monthly basis, as well as allowing easy intuitive control.
Concept
The tools used to create the app are React js, HTML, CSS, and Google's Firebase. The aim of the application is to make it easy to use even for an elderly person. Currently available for Desktop, the responsive feature is in the works along with other enhancements such as adding custom categories and english language. You are free to use it if you want. You just have to register and start using it, personally it has helped me a lot.
Structure
The logic of the structure is based on the creation of components that work and communicate with each other to generate functions. For example, when registering a user, a field is generated in the Firebase database with the attributes, these are consulted once the user goes through the login process to verify if it is already registered. Once entered in the app, each time an expense is generated, it is associated with the user's id, organized by category or date.

CSS (Cascading Style Sheet), HTML, JavaScript, Programming Language One (PL/I, PL1), React (JavaScript library)

1/2019 – 12/2021

Colono Construcción is the hardware store with the most number of points of sale in Costa Rica, 55 in total. All the content in social media and the ads went around a magazine of promotions of hardware items and the facilities to acquire them, my job was to create this content in the most creative way in all possible formats for each objective of the Facebook, Instagram and Google Ads
campaigns.
Managing Google Analytics, Facebook Pixel: This work allowed us to make a better sales funnel applied in the execution of the budget, conversion tracking and the traceability of users on the website. The creation of personalized audiences brought better certainty in the investment of the advertising
budget.
30% of the people who enter the website entered the search bar to find their products, this is how I proceeded to implement a method through google analytics that would give us more information for better decision-making.
we organize all searches and this facilitated better decision making to organized the product’s layout of the online store according to searches made on the web.
The concept always seeks to reach people's emotions, always encouraging participation through community engagement in all the emotional benefits behind acquiring a product. Renovating the floor or walls of the house is not the same as fulfilling a New Year's resolution or feeling more comfortable in your new home.
In addition to this, the creation of tutorials by the hand of strong seasons in emotions such as Christmas or Black Friday add a lot to the engagement of the community.

Adobe After Effects, Adobe Creative Cloud, Adobe Photoshop, Creative direction, Grafikdesign, Interactive design, Layoutsoftware, Social Media Redaktion, Tonschnitt, Videoproduktion