freiberufler Product, Growth & Marketing Technology auf freelance.de

Product, Growth & Marketing Technology

offline
  • auf Anfrage
  • 10119 Berlin
  • Europa
  • de  |  en
  • 13.07.2023

Kurzvorstellung

Seasoned manager with 8 years of experience in marketing & product management in fast-paced startups and the agency space. Focusing projects on high-output performance marketing, marketing technologies, and product management.

Qualifikationen

  • Google Adwords
  • Google Analytics
  • Google Tag Manager
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Product Owner
  • Produktmanagement
  • Projektleitung / Teamleitung (IT)
  • Projektmanagement (IT)
  • SEO / SEM
  • Web Analyse (allg.)

Projekt‐ & Berufserfahrung

Growth & Product Freelancer
Kundenname anonymisiert, Berlin
4/2022 – offen (1 Jahr, 11 Monate)
divers
Tätigkeitszeitraum

4/2022 – offen

Tätigkeitsbeschreibung

- Advising multiple businesses in their growth & product strategy
- Implementing product initiatives directly with engineering teams as product manager

Eingesetzte Qualifikationen

Produktmanagement

Marketing Technology Advisor
Kundenname anonymisiert, Berlin
1/2022 – offen (2 Jahre, 2 Monate)
divers
Tätigkeitszeitraum

1/2022 – offen

Tätigkeitsbeschreibung

- Advising a multitude of businesses in their marketing technology strategy & stack
- Implementing marketing technology strategies and tools in close collaboration with stakeholders

Eingesetzte Qualifikationen

Marketing (allg.)

Senior Marketing Tech & Product Manager (Festanstellung)
McMakler, Berlin
3/2021 – 3/2022 (1 Jahr, 1 Monat)
Wohnungswirtschaft
Tätigkeitszeitraum

3/2021 – 3/2022

Tätigkeitsbeschreibung

- Managing all marketing-related IT products (websites plus landing pages, valuation widget and McCompass)
- Driving the conversion rate optimization strategy and implementation across all McMakler entities
- Leading the product discovery and user-testing functions to increase development efficiency
- Managing and enhancing all marketing technology activities within the McMakler group

Eingesetzte Qualifikationen

Marketing (allg.), Produktmanagement

Interim Head of Performance Marketing (Festanstellung)
McMakler, Berlin
10/2020 – 2/2021 (5 Monate)
Wohnungswirtschaft
Tätigkeitszeitraum

10/2020 – 2/2021

Tätigkeitsbeschreibung

- Leading the performance marketing team to drive all operational marketing efforts across all McMakler entities
- Scaling the online marketing channels in close cooperation with operations while maintaining stable CPA
- Optimizing marketing efforts towards optimum appointment targets for each marketing region
- Driving the deep-funnel optimization of campaigns to increase ROAS

Eingesetzte Qualifikationen

Marketing (allg.), Online Marketing (allg.)

Business Development Manager (Festanstellung)
McMakler, Berlin
7/2019 – 9/2020 (1 Jahr, 3 Monate)
Wohnungswirtschaft
Tätigkeitszeitraum

7/2019 – 9/2020

Tätigkeitsbeschreibung

- Clustering free text fields in the CRM through natural language processing for better data analysis
- Developing predictive analytics models with light gradient boosting for operational efficiency projections
- Building and maintaining models for marketing budget allocation and local capacity constraints
- Leading the SEO and content team to redevelop and implement the new content marketing strategy
- Initiating and driving the conversion rate optimization efforts for McMakler in Germany

Eingesetzte Qualifikationen

Datenanalyse, Predictive analytics, SEO / SEM

Founder (Festanstellung)
Feuerwehrbung, Heide
6/2015 – 8/2018 (3 Jahre, 3 Monate)
Medienbranche
Tätigkeitszeitraum

6/2015 – 8/2018

Tätigkeitsbeschreibung

- Founding the social start-up Feuerwehrbung to help voluntary fire fighters attract new members
- Developing the web application to customize designs and purchase print advertisements
- Taking pictures of firefighters on duty and designing the print templates
- Setting up the operations processes towards automation and outsourcing to minimize costs

Eingesetzte Qualifikationen

Mediendesign, Webdesign

Founder (Festanstellung)
HuthMedia, Heide
12/2013 – 7/2019 (5 Jahre, 8 Monate)
Medienbranche
Tätigkeitszeitraum

12/2013 – 7/2019

Tätigkeitsbeschreibung

- Founding an agency with focus on web development and youth marketing at the age of 16
- Developing and optimizing websites for small and medium-sized enterprises
- Setting up and executing marketing strategies through content, social and search

Eingesetzte Qualifikationen

Marketing (allg.), Mediendesign, Webdesign

Ausbildung

International Business Administration & Management
Bachelor of Science
2019
Vallendar
International Business Administration & Management
Exchange Semester
2018
Fayetteville, AR, USA

Über mich

Seasoned manager with 8 years of experience in marketing & product management in fast-paced startups and the agency space. Focusing projects on high-output performance marketing, marketing technologies, and product management.

Weitere Kenntnisse

Marketing Technologies
Product Management
Performance Marketing
Growth Strategy
Conversion Optimization
Search Engine Optimization

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Muttersprache)
Reisebereitschaft
Europa
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
323
Alter
27
Berufserfahrung
10 Jahre und 2 Monate (seit 12/2013)
Projektleitung
8 Jahre

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