User & UX Researcher & Coach, 12+ Experience
- Verfügbarkeit einsehen
- 0 Referenzen
- auf Anfrage
- 12045 Berlin
- Weltweit
- de | en
- 01.08.2023
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
7/2020 – 8/2022
TätigkeitsbeschreibungLeading a growing team of UX & user researcher, data-analysts and workshop coaches to enable internal customer-centric decision-making. From cross-collaborational product development, to on-demand consulting and active enablement of teams. Bridging and merging the demands from B2B & B2C viewpoints as well as working on hard- as well as on software into one service vision, made the job especially appealing.
Eingesetzte QualifikationenDesign (allg.), Design Thinking, Kreativitätstraining, Markteintrittsstrategien, Projektleitung / Teamleitung, Testdesign (IT), User Experience (UX), Zielgruppenstrategie
6/2020 – 8/2022
Tätigkeitsbeschreibung
Translating the end-customers direct and indirect expectations and habits within the heating-environment into values for the teams.
Challenges ahead that fundamentally change the industry can be addressed by ongoing and continuous research methods for the right product market fit. Using qualitative methods, backed by quantitative verification to identify insights and bring them to live through trainings made this job quite divers.
Marktforschung / -analyse, Projektmanagement - Kommunikation, Strategisches Marketing, Testing (IT)
7/2014 – 2/2017
TätigkeitsbeschreibungSupport established global players by forming new business and service models based on a user-centric approach. Merging aspects of number driven consulting with user centered qualitative research methods to create new digital solutions tailored for a rapidly changing marketlandscape
Eingesetzte QualifikationenBusiness Model Innovation, Design (allg.), Design Thinking, Servicekonzept, Testmanagement / Testkoordination (IT)
2/2012 – 8/2013
TätigkeitsbeschreibungAnalysis & identification of upcoming societal & technological changes to develop future product & brand strategies focussed on the rapidly changing costumer & society needs. Turn & merge the gained insight into concepts for clients.
Eingesetzte QualifikationenMarktforschung / -analyse, Trend- & Zukunftsforschung, Zielgruppenstrategie
1/2011 – 1/2023
Tätigkeitsbeschreibung
As a creative strategist I combine analytical and creative skills, to create innovative insights and strategies which connect with users and achieve business goals.
Formulating customer insights by applying suitable research methods is what drives me. As important though is to train teams to integrate the customer voice in their daily work routines, either in short-term formats or by adapting their long-term workroutines.
Exemplary clients: GIZ, ImpactHub, Accenture, BMW, Lamilux, Design for better society conference or Maschinenraum (Viessmann)
Skills: Qualitative Research, Customer experience management, Strategic Planning, UX Research, Coaching, Service Design, Design Thinking
Design Thinking, Markteintrittsstrategien, Marktforschung / -analyse, User Experience (UX), Workshop - Kundenorientierung, Zielgruppenstrategie
11/2009 – 1/2011
Tätigkeitsbeschreibung
Conducted market & consumer research, ergonomic studies, user testing, focus groups
· Created new marketing strategies, design guidelines and databases for future products
· Generated new product design concepts, provided design refinement, 3D models
· Assisted development of Braun & Vicks Thermometers and Smartfish Ergomotion Mouse
Industriedesign, Kommunikations-Konzepte, Marktforschung / -analyse
Zertifikate
Ausbildung
Wuppertal
Über mich
I also have worked along Product teams to test and measure the user-product-match along the product development cycle from concept validation to live products.
All these different aspects of my work, i repeatedly used to bring Customer Experience Programs to life, which enable companies to track the performance of all their touchpoints along the different users and stages in the journey, through suitable KPIs.
On top of this, I coach teams internally & externally as a freelance trainer on how to apply Design-Thinking or other user-centred product development methods in short or long-term formats.
Services i offer are:
Strategy & transformation
- Usercentric processes & KPIs
- Customer experience (CX) programs
- Feedback-channel & data concepts
- Build-up & position research-teams
User Research & Insights
- Qual. & quant. research: interviews, focusgroup,
survey, persona, cust. journey, opportunity area,
service blueprint, SWOT-/ PESTL- analysis
- Roadmaps & roll-out strategies
Product & Data
- Hard- and soft-ware tests: (un)moderated UX
tests, UX frameworks & metrics, JTBD, user
stories, prototyping, wireframes etc.
- Digital dashboard concepts & usability KPIs
Facilitation & Communication
- Trainings and internal enablement programs
- Process coaching and collaborative processes
- Workshop facilitation & Design Thinking
My clients include:
Accenture, Audi, Allianz Versicherung, Apcoa, Bosch, Braas Monier, BMW, Cartier, GIZ, Henkel, Jaguar Landrover, Lamilux, Lego, MAN, Merck, Techniker Krankenkasse, Viessmann ....
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
Kontaktdaten
Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.
Jetzt Mitglied werden