Product Designer I UX - UI Designer
- Verfügbarkeit einsehen
- 0 Referenzen
- 80€/Stunde
- 12437 Berlin
- auf Anfrage
- de | en | it
- 25.04.2025
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
10/2024 – 12/2025
Tätigkeitsbeschreibung
Challenge:
Initial ideas and wireframes existed, but a cohesive UX concept and structured MVP design were missing.
Approach:
- Reviewed team ideas and identified opportunities for improvement
- Explored and discussed approaches with the team
- Iterated on a selected direction based on feedback and open questions
- Created a cohesive MVP concept through an iterative process with team input and documented decisions
Deliverable
In just 12 days of support, I delivered a cohesive MVP concept—including user flow, designs, and specifications—that established a clear structural and usability foundation for future development.
The starting point was a mix of unaligned ideas and directions. I helped the team bring clarity to their thinking, structured the approach, and focused the effort on enabling quick learning and iteration through efficient decision-making, clear documentation, and a user-centered design foundation.
User Experience (UX), User Interface (UI), User Experience Designer, User-Interface-Designer
10/2023 – 8/2024
Tätigkeitsbeschreibung
At WHATEVER.WORKS, a startup offering a B2B platform for workations around the world, I worked over a period of 10 months on designing various features to make the platform more functional and user-friendly. This included, among other things, developing an editing feature for already requested workations that affected the approval workflow, as well as supporting the integration of HR systems from a design perspective.
I created user flows, final designs, and product specifications, working closely with product managers, internal stakeholders, and both backend and frontend developers.
When both the lead product manager and lead designer left the company later in the project, I became a central expert for product and design, with extensive knowledge of previous collaborations and product and design decisions. This allowed me to significantly contribute to the further development of internal processes, helping to shape them based on my prior project experience. I also took the initiative to create the company’s first product documentation, which described all features in detail – organized by topic, with screenshots and explanatory texts.
During these 10 months, I designed both smaller features and platform-wide initiatives, guiding them from the research phase (such as stakeholder interviews) through to handoff to the developers. Additionally, for one initiative, I conducted usability tests with users, documented and analyzed the results, and used these insights to further optimize the product.
UX / UI Designer
3/2023 – 9/2023
Tätigkeitsbeschreibung
Lexware GmbH is one of the leading providers of web-based accounting software solutions and part of the Haufe Group.
Lexware is currently working on expanding its target audience from small businesses (up to 9 employees) to companies with up to 50 employees. Initial research showed that reporting and analytics features are particularly important for larger companies to support better decision-making.
The goal of the project was to understand the underlying needs, motivations, and challenges through qualitative interviews and to define an initial MVP.
At the beginning of my involvement, my focus was on planning the project and gathering all requirements, goals, and potential constraints through discussions with relevant stakeholders within the company. In addition, I conducted a comprehensive analysis of existing information to gain an initial understanding of the new target group and to formulate initial hypotheses.
A key part of my work was the preparation, execution, and systematic evaluation of a total of 30 qualitative interviews. I also took on the planning and facilitation of stakeholder workshops to strengthen collaboration between various teams and interest groups and to spark innovative ideas.
Based on the insights and ideas generated, I developed various approaches in the form of wireframes and prototypes. These were continuously refined through close collaboration with product managers, designers, and external industry experts into a viable initial solution.
To ensure the solution met user needs, I conducted a total of 11 problem-solution interviews. The insights gained were ultimately incorporated into the development of an MVP concept.
Nutzerforschung, Usability Testing, User Experience (UX)
8/2022 – 12/2022
Tätigkeitsbeschreibung
EOS is a global pioneer and one of the market leaders in the field of additive manufacturing / 3D printing.
The company’s objective was to revise and potentially expand its existing customer personas. The goal was to develop a set of personas based on the existing knowledge within the organization that could be applied by teams across all global markets.
At the start of the project, it was essential to understand and identify the requirements, goals, and motivations of key stakeholders across different regions (NA, EMEA, APAC), as well as to analyze the company’s current customer segmentation.
Based on the insights gained and additional research on the topic, I developed a framework for internal alignment, which was validated over several rounds with experts from all three markets. Once the core elements of the framework were confirmed, I conducted interviews together with a colleague – also a strategic designer with many years of experience – involving both customers and EOS sales representatives. The goal was to enrich the framework with deep insights and expert knowledge.
The final results and findings were presented in a concluding company-wide presentation attended by relevant stakeholders from all three markets.
Our main achievement was to establish clarity on how EOS customers can be characterized on a global level and to lay the foundation for a shared knowledge base. This knowledge base will play a key role in the future development of various materials aimed at improving and deepening customer understanding within the company.
UX / UI Designer
3/2022 – 4/2022
Tätigkeitsbeschreibung
Upday is a news aggregator platform developed by Axel Springer SE in collaboration with Samsung.
In support emails, many users expressed a desire for more interactive features within the Upday app (iOS & Android). The implementation of such interactive elements was seen as a promising opportunity to boost user satisfaction and, consequently, increase the number of active users.
To tackle this challenge, I followed a structured approach: reviewing initial insights from previous user research, identifying user needs, conducting research on gamification features (competitor analysis, best practices), formulating How-Might-We (HMW) questions, brainstorming and prioritizing ideas with the team, developing a concept based on the prioritized ideas and iterating it based on internal feedback, creating designs for both iOS and Android, and finally handing off the designs to the development team.
The main outcome of this project was a set of high-fidelity designs for Android and iOS, along with corresponding user flows for two interactive features: a share count and an upvote function.
Design Thinking, User Experience (UX), User Interface (UI)
8/2021 – 12/2021
Tätigkeitsbeschreibung
At Numcamp, an impact-driven tech startup developing a SaaS solution to help companies meet their CO₂ and energy-saving goals, my focus as a Product Designer UX was on improving the user experience and user interface across various projects.
My role involved close collaboration with the CEO and CTO to develop, prototype, and iterate on innovative solutions that effectively addressed user needs.
Key responsibilities and achievements included:
- Leading the design of intuitive user interfaces and optimized user flows to enhance overall usability.
- Creating prototypes to enable rapid testing and iterative feedback loops.
- Conducting user interviews and usability tests to gather insights and validate design concepts.
Nutzerforschung, Prototyping, Usability Testing, User Experience (UX), User Interface (UI)
5/2020 – 7/2021
Tätigkeitsbeschreibung
As a UX Product Designer at kollex GmbH from May 2020 to July 2021, I was primarily responsible for the UX design during the merger of two products. This role required a strong focus on creating intuitive, user-friendly interfaces to simplify the integration process and ensure a seamless user experience.
Key responsibilities and achievements included:
- Leading UX design efforts alongside a Strategic Product Designer during the critical phase of merging two products. This included story mapping, creating user flows, wireframing, and prototyping.
- Conducting concept validations with end users to gather feedback and implement necessary adjustments to ensure usability and product effectiveness.
- Defining the information architecture and data logic underpinning the new unified product, ensuring a well-organized and accessible user interface.
- Collaborating closely with the product team—including developers and stakeholders—to align design goals with business objectives and technical feasibility.
About the company: kollex is a joint venture between Bitburger Braugruppe GmbH, Chefs Culinar GmbH & Co. KG, Coca-Cola European Partners Deutschland GmbH, Krombacher Brauerei, and Rotkäppchen-Mumm Sektkellereien GmbH, focused on developing digital B2B solutions for the beverage industry.
Figma, Interaction Design, Nutzerforschung, Prototyping, Usability Testing, User Interface (UI)
12/2018 – 4/2020
Tätigkeitsbeschreibung
Als Business Development Manager in der frühen Phase von kollex GmbH war ich tief in die Strategiefindung und Umsetzung von B2B-Digital-Commerce-Initiativen eingebunden, um die traditionellen Bestellprozesse in der Gastronomiebranche zu revolutionieren.
Wesentliche Verantwortlichkeiten und Erfolge:
- Umsetzung strategischer Initiativen zur Skalierung des Geschäftsmodells, einschließlich des Aufbaus strategischer Partnerschaften, der Erschließung von Monetarisierungsmöglichkeiten und der Förderung des gesamten Unternehmenswachstums.
- Durchführung umfassender Markt- und Wettbewerbsanalysen zur Identifizierung von Chancen und zur Informationsgrundlage für strategische Entscheidungen.
- Unterstützung der Entwicklung von Vertriebs- und Kundenserviceprozessen, Optimierung dieser Funktionen zur Verbesserung der operativen Effizienz und Kundenzufriedenheit.
- Koordination der Produktion von Produktbildern, einschließlich Planung, Zusammenarbeit mit Agenturen und Lieferanten sowie Sicherstellung termingerechter und hochwertiger Ergebnisse.
Business Development, Projektmanagement, Sales Management, Wettbewerbsanalyse
10/2017 – 11/2018
Tätigkeitsbeschreibung
During my time as Junior Manager B2B Digital Commerce at Coca-Cola Europacific Partners, a leading company in the beverage industry, I played a key role in advancing the company’s digital commerce strategy within the B2B segment.
As a core member of the project team, I was significantly involved in laying the foundation for “Kollex,” a corporate tech startup.
Key responsibilities and achievements included:
- Developing and maintaining operational processes for a B2B ordering app during the pilot phase to ensure smooth execution and functionality.
- Successfully leading customer acquisition efforts, resulting in significant growth in user adoption and engagement.
- Managing the entire customer lifecycle—including onboarding, support, and internal reporting—leading to improved customer satisfaction and streamlined operations.
- Integrating valuable customer insights from the pilot phase into early product development, which led to the implementation of key features that enhanced the overall user experience.
Postsales, Projektmanagement, Sales Management, Vorverkauf
4/2016 – 9/2017
Tätigkeitsbeschreibung
During my trainee program in Sales & Marketing at Coca-Cola European Partners GmbH, I gained foundational insights into the dynamic processes of sales and marketing within a globally recognized brand.
My experience was shaped by a wide range of responsibilities aimed at advancing sales strategies and increasing brand visibility across various markets.
Key responsibilities and achievements included:
- Gaining comprehensive knowledge of business processes across multiple departments, including Digital Solutions, Field Sales, and Key Account Management.
- Supporting the Director of Key Accounts as a personal assistant, ensuring smooth operations through targeted organizational support.
- Managing key wholesale clients as a Regional Key Account Manager, contributing to growth in the wholesale segment.
- Driving business development and boosting sell-through as a sales representative in the Away-from-Home and Home Market channels.
Account Management, Business to Business, Projektmanagement, Vertrieb (allg.)
Zertifikate
Ausbildung
Reutlingen, DE
Piacenza
Piacenza, IT
Über mich
????? ?????? ?? ???? ???? ???? ??????????—it’s about understanding people, translating their challenges across contexts into smart, functional solutions, and iterating until they truly work.
As a Digital Product Designer, I focus on UX/UI with empathy at the core, shaping products from early research to final design.
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I thrive in empathetic, collaborative environments—where people genuinely care, listen, and build together. Close cross-functional collaboration matters deeply to me, because the best user experiences happen when teams align—not just around business goals, but around the people and processes behind them.
To me, great design means bridging human needs and business realities—and working together to build solutions that serve both. ❤️
With 7+ years of experience (including 4+ in UX/UI), I’ve worked with startups and global companies across both B2B and B2C. My process is end-to-end, always guided by a strong user focus and strategic thinking.
My background in Business Development helps me tie design decisions to real-world goals—so what we build doesn’t just look good, it works.
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▪️E2E - Design Process Management
▪️Solutions with depth and direction
▪️Empathy driven collaboration
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Looking forward to hearing from you!
Weitere Kenntnisse
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? ??????? ???? | SaaS for energy management, B2B
? ????? ???? | News aggregator and part of Axel Springer, B2C
? ??? ???? | Pioneer in additive manufacturing & global player, B2B
? ????/ ??????? ???? | Platform for trade spend management, SaaS, B2B
? ???????? ???? | Form builder and inspection & audit app, B2B
? ????????? ???? | Haufe Group, accounting software, B2B
? ????????.????? ???? | Venture of the JobRad Group, SaaS, B2B
? ????????? ???? | Early-stage startup, AI-driven grocery shopping, B2C
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Italienisch (Fließend)
- Europäische Union
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