Digital Marketing Strategist

2/2022 – 5/2022

As part of employment, I worked mostly on the following topics.

Google Ads:
* Creation Ads
* Performance Tracking Ads
* A/B Testing
* Keyword Analysis

Google Analytics:
* Performance Tracking
* Creation of analyses
* User tracking (monthly, recurring and new users)
* page tracking (which sitepage performs the best / worst)

Email campaigns:
* Campaign creation
* A/B testing
* performance tracking
* optimizations

Website creation:
* WordPress - permanent update of the website
* pop-up creation (Canva)

YouTube:
* SEO (title, description, tags, keyword analysis (Ahrefs), etc.)
* Thumbnail creation (Figma)
* Video generation

Google Adwords, Google Analytics, Digital Marketing

5/2021 – 1/2022

Broad overview:
Responsible for the SEO of the YouTube and Instagram channel and jointly responsible for Google My Business. I gave recommendations to improve the entire appearance (online and offline) of the nextmove brand. Moreover, I did research on topic-dependent topics and have been in contact with possible cooperation partners from the car industry.

More precised:
Performance of the following tasks in the area of Marketing, Content Creation and Business Development.
These included in particular:

* Marketing analysis nextmove (status quo analysis)

* Benchmark analysis

* YouTube SEO (Management and Analysis Tool)

* Google SEO

* Working with MS Office

* Social Media and Content Management

* Working with Content Management System

* YouTube Content Creation / Ideas

* Influencer analysis and research

* Creation of press distribution list

* Newsletter creation

* Acquisition of cooperation partners

* Communication with authorities

Marketing, Social Media Marketing, Strategisches Marketing

1/2021 – 7/2021

* Prepare and organize product presentations of merchandisers

* participation in sales force and key account conferences

* research, create and maintain various databases (Excel: PowerPoint; ERP: master data)

* support in daily operational business and provide team support in local ERP-system

* communication with internal and external partners

* support in the preparation of sales documents (catalogues)

* assist in designing sales documents (PowerPoint)

* support in schoolings of sales specialists and visual merchandisers

* responsibility for samples (stocktaking, organizing sample sales, equipping the showroom)

* collection and communication of sell trough figures of various Business Units

* carry out of benchmark analysis (Apparel, Footwear, Accessories)

* support of external club meetings and product presentations

Marketing, Merchandising, Vorverkauf, Visual Merchandising

8/2019 – 12/2019

Broad overview:
Responsible on daily assignments such as research, strategic, conceptional and creative belongings regarding sport sponsorships. Among others, one of my daily tasks lied in planning and implementing of social media content for a major client.

More precised:
Performing of tasks in the areas of Marketing, Content Creation and Brand Management.
These included in particular:

* Social Media & Content Management

* Content planning & implementation for Instagram/Facebook/Twitter

* Editorial work in the form of technical texts, newsletters & PR contributions

* Development & creation of content formats

* Work with content management systems & image editing software (Adobe Photoshop)

* Influencer analysis & research

* Collaboration in the development of communication strategies and activation concepts for national & international clients.

Content Marketing, Marketing, Social Media Marketing