Projekt‐ & Berufserfahrung
4/2014 – 5/2021Tätigkeitsbeschreibung
Creative Head of Communication B-to-C and B-to-B. I stand for integrated communication incl. the digital world. Passionate motivator and team builder. Internal or external, print or digital, MarCom, Branding or CRM.Eingesetzte Qualifikationen
TARGET GROUP thinking is the base of every step undertaken; defining the content, the wording and the channel.
Communication is a SERVICE delivered to the company and to the stakeholders. I deliver this service based on scientific rules, on professional processes and on empathy and understanding.
The company’s BRAND must have a sharp positioning and an emotional loading and then "communicates" to all stakeholders in a human way.
Clarity, coherence, continuity, safety and INTEGRITY are the cornerstones of my communication and in leading a team.
TRUST is the core value I give and expect from my management and my colleagues. Building stable and happy teams is of crucial importance to always keep the momentum and the pace.
Communicating CULTURE CHANGE - especially within acquisitions - requires a sensitive, open and pro-active information - internally as externally.