Analytics- & Marketing Technology Consultant

8/2022 – 2/2023

Development of an end-to-end analytics and marketing technology setup according to latest technologies and GDPR regulations within the Google Marketing Platform and other tools.

- Data Strategy development
- Tech Stack development
- Trainings and workshops

Big Data, Business Intelligence (BI), Projektmanagement (IT), Google Analytics, Google Tag Manager

2/2020 – 3/2023

Projekt- and team lead for a large scale implementation project with multiple stakeholder across clients and industries. From defining the individual project requirements, planing of the execution, project implementing to trainings for the different solutions.

- Project Lead for a large scale project
- Team Lead functions
- Communication & Facilitation
- Technical implementation

Projektleitung / Teamleitung (IT), Projektmanagement (IT), IT-Support (allg.), Google Cloud, Google Analytics, Google Tag Manager

11/2018 – 3/2023

Development and implementation of Google Analytics (UA & GA4), Firebase and GTM in a large scale environment across BU's. The goal was to increase the digital maturity and to focus on future-oriented solutions and GDPR privacy regulations.

- Project management and execution for a complex organisation with cross-BU stakeholder management
- End-to-end setup with Google Analytics, GTM, Firebase and other system integrations
- Trainings and workshops for the client

Big Data, Business Intelligence (BI), Projektleitung / Teamleitung (IT), Projektmanagement (IT), Google Analytics, Google Tag Manager, IT-Beratung (allg.), Schulung / Training (IT)