Produkt & Content Marketing | Healthcare Marketing Specialist

6/2022 – 8/2023

» Leading larger product (launch) and umbrella projects and campaigns to ensure optimal customer experience
» Create conclusive and consistent project briefings
» Manage video productions and product photo shootings
» Develop tradeshow messaging and promote international tradeshows
» Maintain product web pages based on product management input and ensure consistency of product messaging
» Orchestrate development of marketing collateral (social media, newsletter, flyers, brochures, white papers, etc.)
» Enable consistent multi-channel communication
» Promote campaign activities, explain benefits and provide reports
» Collect feedback from stakeholders to improve strategic marketing framework

Kommunikationsstrategie, Kommunikations-Konzepte, Content Marketing, E-Mail Marketing, Marketing (allg.), Medical Writing, Medizin, Online Marketing (allg.), Produktmanagement, Projektmanagement, Social Media Marketing, Strategisches Marketing

11/2021 – 5/2022

» Responsible for the content strategy for the COPD portfolio
» Creating content and ensuring persona-specific customer engagement along the customer journey across various channels (website, email, ads, flyers, etc.)
» Deriving opportunities and optimization potential for content based on customer insights and various reporting dashboards
» Conceptualizing and managing the podcast (Aeronauten - Die Atemwege Podcast Show)

Content Management, Content Marketing, E-Mail Marketing, Marketing (allg.), Medical Writing, Online Marketing (allg.), Pharma / Kosmetik, Redaktion (allg.)

9/2020 – 11/2021

» Brand and portfolio communication in the BU Respiratory (email marketing, landing pages, promotional materials)
» Development and implementation of a podcast concept (Aeronauten - Die Atemwege Podcast Show)
» Responsible for digital marketing performance reporting
» Customer segmentation project
» Sales concept for the challenger mindset

Content Management, Medical Writing, Redaktion (allg.), Pharma / Kosmetik, Pharmazie, Content Marketing, Marketing (allg.), Online Marketing (allg.), Produktmanagement