Brand and Purpose Strategy / 10+ years of experience
- Verfügbarkeit einsehen
- 0 Referenzen
- auf Anfrage
- 14532 Kleinmachnow
- DACH-Region
- de | en | fr
- 27.04.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
8/2022 – offen
TätigkeitsbeschreibungCoaching individuals and teams within stress management, resilience, mindfulness and holistic communication for a healthier and more holistic purpose-oriented work and personal life.
Eingesetzte QualifikationenGesundheitsmanagement, Personalberatung - Gesundheitsvorsorge, Wellness / Entspannung, Schulung / Coaching (allg.), Teamentwicklung, Training - Stressbewältigung
7/2020 – 8/2021
TätigkeitsbeschreibungAs a unique global hub connecting science, business and society, Falling Walls actively shapes the future of humanity by impact-oriented ideas, discoveries and dedication for creating breakthroughs across borders and disciplines. At Falling Walls Engage I lead the communication resort, shaping formats, channels and strategy to drive forward the engagement between inspiring scientists, the public and various businesses.
Eingesetzte QualifikationenTrend- & Zukunftsforschung, Kommunikationswissenschaft, Mitarbeiterbeteiligung, Kommunikationsstrategie, Marktkommunikation, Public Relations, Markenmanagement
4/2018 – 7/2020
Tätigkeitsbeschreibung
InsideOut was founded as a sustainable consultancy for the digital world build on the core belief that empowerment is key to lasting change and value.
Working in the field of systemic and C-Level coaching, digital business and innovation consulting, employee branding as well as mindfulness coaching for medium sized to large local businesses. Helping to bring value and purpose-driven impact to companies by lastingly empowering both executives and employees along the way.
Agile Entwicklung, Design Thinking, Krisenmanagement, Lean Management, Management (allg.), Prozesscoaching, Training - Coaching-Kompetenzen, Training - Stressbewältigung, Unternehmensstrategie, Unternehmer-Coaching
11/2016 – 10/2017
TätigkeitsbeschreibungBeing in charge of shaping and building the brand and digital product within a new business development unit for Pro7 Sat1 Media SE by defining, implementing and executing the brand and product vision through ongoing consumer-research, based on distinct insights to bring maximum efficiency to all teams and value to the user. Working closely with other departments such as development, product management, business development and online marketing.
Eingesetzte QualifikationenCorporate design, Creative direction, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Marktforschung / -analyse, Produktmanagement, Strategisches Marketing, Zielgruppenstrategie
9/2015 – 10/2016
Tätigkeitsbeschreibung
In charge of creating the brand concept for the companies second mobile app innovation ‘Freeletics Gym’. Developing the brand strategy (mission, vision and positioning) and implementations on the product concept based on initial quantitative and qualitative consumer research (online and offline) to guarantee maximum consumer-relevance.
Maintaining umbrella company fit while defining USPs and core messages and executing accordingly within campaign strategy, the creative realization, PR and business development, strategic brand cooperations as well as viral social and performance marketing.
Corporate design, Kommunikationsstrategie, Markenmanagement, Markteintrittsstrategien, Marktforschung / -analyse, Marktkommunikation, Produktdesign, Public Relations, Unternehmensstrategie, Zielgruppenstrategie
2/2015 – offen
Tätigkeitsbeschreibung
Consulting agencies, companies and startups to find, nurture and re-define their brand-core, shape communication-strategies and build strong, sustainable and lasting relationships their clients and consumers really care about.
Clients throughout multiple stages and sectors, including large international enterprises such as ERGO, Telekom, Volkswagen, Fjällräven, as well as small to medium sized startups such as Freeletics, Penta, 7Mind and Popcore, or agencies such as JungVonMatt, DDB, McCann Erickson.
Business-to-business (B2B), Business-to-Consumer (B2C), Kommunikationsstrategie, Markenmanagement, Markteintrittsstrategien, Marktforschung / -analyse, Marktkommunikation, Unternehmer-Coaching
10/2014 – 9/2015
TätigkeitsbeschreibungDeveloping, implementing and executing communication and brand strategies, product and consumer-experience concepts and different innovative digital formats for various clients such as BMW, BMW i, DriveNow, Bosch eBikes, Mozilla Firefox, Quirin Bank, Berliner Volksbank, SYNK Group, BVG, Birkenstock or Robbe & Berking.
Eingesetzte QualifikationenKundenberatung, Kommunikationsstrategie, Geschäftsfeldstrategie, Kommunikations-Konzepte, Markteintrittsstrategien, Zielgruppenstrategie, Workshop - Kundenorientierung
5/2013 – 9/2014
Tätigkeitsbeschreibung
Developing the consumer-centric strategy and creative planning skill while shaping, pitching and executing communication and product strategies, concepts and innovation-lab-workshops to clients. Conducting quantitative as well as qualitative research, market-, marketing-, brand- as well as consumer-surveys and producing creative briefings based on distinct consumer insights within the global worldgroup-agency network.
Clients include Siemens Healthcare (Siemens Radio Oncology), Statoil, Santander Bank, Deutsche Bank, L’Oréal Men Expert, Birkenstock, Opel Digital, Lambertz and various small businesses.
Strategische Unternehmensplanung, Kommunikationsberatung, Kommunikationsstrategie, Kommunikations-Konzepte, Marktforschung / -analyse, Zielgruppenstrategie, Workshop - Kundenorientierung
9/2012 – 4/2013
TätigkeitsbeschreibungLearning the Strategic Planning skill while conducting basic desk research, own qualitative and quantitative surveys as well as brand, market, marketing and communication analyses. Working on creative briefings, brand strategies and executing client presentations, workshops and pitches for various clients such as VW and VW Handelsmarketing, Telekom, Nokia, Emporia, Germanwings, Aktion Mensch and Partypoker.
Eingesetzte QualifikationenKundenberatung, Kommunikationsstrategie, Marktforschung / -analyse, Verbrauchsforschung, Zielgruppenstrategie
1/2011 – 6/2012
TätigkeitsbeschreibungWorking in the field of projectmanagement, client consulting and concept-development while internally and externally coordinating digital media projects such as developing webpages, mobile apps as well as intranet and extranet solutions. Including clients such as Phineo, Residenztheater München, BmfSFJ and Meyer Hosen.
Eingesetzte QualifikationenInternet / Intranet- Integration (eBusiness), Konzeption (IT), Kundenberatung, Interne Kommunikation, Kommunikationsstrategie, Kommunikations-Konzepte, Workshop - Kundenorientierung
Zertifikate
Deutsche Pop Akademie
AHAB Akademie Berlin
Ausbildung
Medical Fitness Academy Berlin
Mediadesign Hochschule of Applied Sciences Berlin
Berlin
Über mich
Having worked for both agencies and clients, I've helped various national and international brands find, nurture and re-define their image and brand core, create lasting value and engage on a deep emotional-level with their customers and clients.
Driven by idealism, purpose and passion I'm seeking to engage in tasks that enable people and facilitate potentials. That's what I want to dedicate my work to: not just tackling symptoms but adding value to the everyday life by acting directly on the cause, through my main fields of expertise: holistic brand- and communication-strategy, in-depth research as well as mindfulness consulting and coaching.
If you're looking for an expert to strengthen your brand, communication strategy, to drive strong research-based insights or draft valuable formats that people use and care about – we should talk.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Europäische Union
Kontaktdaten
Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.
Jetzt Mitglied werden