Senior Consultant - Salesforce Program Management & Digital Transformation

4/2023 – 4/2025

Spearheaded the release lifecycle, managing CRM integrations, and
working closely with DevOps to ensure quality and process
optimization.
● Supported data integrity through strict release standards and
collaborated with technical teams to ensure data workflow
automation and compliance

Release Manager, Risiko-Manager, Programm-Manager, Stakeholder-Analyse, Agile Methodologie, Continuous Integration, Digital Marketing, Projektplanung / -vorbereitung, Release-Management, Risikomanagement, Salesforce.Com

12/2022 – 12/2023

• Delivered a global CRM roadmap impacting over 9 countries x 4 brands, reducing operational silos by 10%.

• Increased CRM adoption by 50% through stakeholder engagement and agile delivery cycles.

• Achieved 75% improvement in data governance compliance across sales and marketing domains.

• Led complex technical integrations between Salesforce Service Cloud, Commerce Cloud, MDM, and Marketing Cloud, ensuring seamless data flow and enhanced customer experience.

• Designed and implemented cross-domain programmes, aligning Salesforce architecture and integration strategy with business objectives.

• Defined program goals, priorities, and execution roadmaps, ensuring timely delivery of high-impact Salesforce solutions.

• Managed multi-cloud Salesforce initiatives, driving interoperability between Service, Commerce, and Marketing Clouds to optimise end-to-end customer journeys.

• Proactively engaged with executive stakeholders, ensuring alignment on programme vision, key deliverables, and expected business outcomes..

• Monitored program performance and KPIs, tracking solution adoption and measuring ROI against initial business cases.

• Led post-go-live solution adoption strategies, ensuring Salesforce-driven transformation success and continuous improvement.

Continuous Integration, Agile Coach, Technical Application Manager, IT-Strategieberatung, Datenmanagement, Agile Methodologie, Programm-Management, Release-Management, Salesforce.Com

7/2022 – 2/2023

Salesforce Release manager

Agile Methodologie, Continuous Delivery, DevOps, Release-Management, Requirement Analyse, Salesforce.Com