Senior Product Manager / PO : E-Commerce & Apps

8/2024 – 6/2025

• Managed D2C e-commerce iOS & Android App’s roadmap and vision
• Implemented an agile Design process
• Managed transition of dedicated teams into squads
• Implemented usage tracking and A/B optimization scheme
• Optimized cross-country ASO & integrated multi-million marketing campaigns

Android, Application Lifecycle Management, iOS, Kanban (Softwareentwicklung), PMO (IT), Product Owner, Scrum

8/2020 – 4/2021

Produktmanagement for Douglas, a cosmetics retail chain with stores and online channels in Europe
? Responsible for global iOS and Android Apps
? Lead 4 SCRUM teams with 40+ headcount
? Redesign of Search & Discovery
? Switch to new SAP Hybris Backend without any downtime

Product Owner, Produktdesign, Produktmanagement

2/2019 – 6/2019

Product Management Eurowings B2C iOS & Android Apps
* Lead 3 SCRUM teams in house & from external development partners
* Redesign of navigation structure
* ASO Optimization
* Integration of 3rd party transport like taxi or train

Agile Methodologie, Product Owner, Produktdesign, Produktmanagement, Scrum, User Experience (UX)