freiberufler Freelance Brand&Portfolio Consultant | Creative Strategy | ex Westwing auf freelance.de

Freelance Brand&Portfolio Consultant | Creative Strategy | ex Westwing

zuletzt online vor wenigen Stunden
  • 80‐130€/Stunde
  • 80796 München
  • Weltweit
  • de  |  en
  • 03.04.2024

Kurzvorstellung

As a brand expert with over 10 years of experience, I specialize in seamlessly connecting brand & portfolio strategy, marketing, and creative elements.

Qualifikationen

  • Creative direction
  • Produkt- / Sortimentsentwicklung
  • Projektmanagement

Projekt‐ & Berufserfahrung

Head of Brand&Portfolio Management (Festanstellung)
Westwing GmbH, München
2/2014 – 8/2023 (9 Jahre, 7 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

2/2014 – 8/2023

Tätigkeitsbeschreibung

• Inhouse Trendagency: creating & implementing the annual
Trendreport which is a company-wide guideline
• Leading the Creative Assortment Strategy for all categories,
Private Label and third party, implementing it together with
Category Management by balancing actual sales numbers as
well as future trends
• Product design for all categories within Private Label, working
with internal and external Product and Textiles Designers
• Product development: working with design, buying and quality
departments as well as factory visits
• Collection conception, from the initial idea to the final
products/collections
• Project planning for collection launches: interface between
creative, marketing, buying & supply chain management
• Managing the Portfolio-out process based on performance &
portfolio needs
• Supporting all departments in bringing the Westwing Collection
to the centerpiece of our offering as well as developing into a
product brand

Eingesetzte Qualifikationen

Creative direction, Markenmanagement, Produkt- / Sortimentsentwicklung

Über mich

My approach revolves around visual thinking, coupled with a profound passion for strategy, product development, and the pursuit of creative excellence—ultimately crafting robust and compelling brands.
With over 10 years of experience in corporate environments within the lifestyle industry, I have successfully built and led brands, managed diverse teams, and navigated complex projects.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
70
Alter
35
Berufserfahrung
10 Jahre und 2 Monate (seit 02/2014)
Projektleitung
7 Jahre

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