Business Analytics & Transformation | Operational Process Design | Project Management

3/2023 – 3/2024

Transforming the Sales Organization (>30 FTE) from project setup to a running operational business unit for 11 marktes
- Further developing sales strategy and sales push initiatives supported by data driven decision-making
- Setting a Sales target operating model securing efficient communication and information distribution
- Defining the go-to-market strategy and end-to-end processes for roll-outs in a timely manner incl. process optimization to increase efficiency
- Leading sales business architecture and project management ensuring the technical feasibility of omnichannel sales enablement in 11 markets with a team of 7 FTE and additional external providers
- Setup of sales budget and channel allocation for competitive offering and campaign setup across sales channels and markets
- Assuring a mutually beneficial relationship with 3rd party providers for common sales initiatives in an omnichannel

E-Commerce, Auswahl Vertretern / Kooperationspartnern, Rollout, Change Management, Transformation Management, PMO, Projektleitung / Teamleitung, Strategische Unternehmensplanung, Unternehmensberatung, Kommunikationsstrategie, Business-to-business (B2B), Business-to-Consumer (B2C), Teamentwicklung

11/2019 – 2/2023

- Transforming the pricing strategy incl. financial and technical implementation with focus on EU harmonization and profitabilty management in a direct sales environment
- Setup and steering of EU MSRP and discount budget securing vehicle profitability combined with sales targets
- Project lead for cross-functional implementation of a global financial service provider from vendor assessment to implementation incl. partner management
- Sparring partner for the Executive Board supporting the setup of company key strategic premises transforming the business model to digital direct sales model
- Functioning as female leader transforming the team from strategic setup to operational model

Linearpreisanalyse (LPP / LPPM), E-Commerce, Finanzanalyse, Leasing, Leasingfinanzierungen, Big Data, Business Intelligence (BI), Requirement Analyse, Strategische Unternehmensplanung, Preis- / Konditionengestaltung

6/2018 – 10/2019

- Developing the trade-in and used car strategy in a direct sales model from concept to implementation incl. management of 3rd party providers
- Transforming the pricing strategy of vehicles securing a transparent and consistent price setting across markets incl. discount management for B2B and B2C
- Project Management and Product Owner function for Used Car and Pricing software solutions incl. definition of 3rd party provider app for centralized used car evaluation
- Conducting market trainings in sales and backoffice processes with particular focus on transformation of business models
- Leading an Intelligent Pricing project securing customer based price point setting

Requirement Analyse, Prozessmanagement, Risikomanagement, Transformation Management, Product Owner, Projektmanagement - Vertragsmanagement, Strategische Unternehmensplanung, Preis- / Konditionengestaltung