Marketing Manager - Digital Marketing & Channel Marketing Expert - Content Marketing

3/2025 – 8/2025

As part of the Marketing and Partnerships team at gamigo, I oversee partner and performance management across key platforms including WildTangent.com, Deutschlandspielt.de, and Adspree’s network of portals. My role blends strategic relationship building, user growth initiatives, revenue optimization, and content-focused marketing to help drive results across multiple gaming and entertainment websites. Focused markets: USA, Canada, India, UK, Australia & Europe.

1. Partner Management – WildTangent.com & Deutschlandspielt.de
- Build and maintain strong, ongoing relationships with platform partners.
- Act as the primary point of contact, ensuring smooth communication, support, and alignment of goals.
- Assist partners in maximizing sales potential, improving content visibility, and aligning on promotions.
- Handle contract negotiation and management, ensuring compliance and mutual value creation.
- Collaborate with internal teams to coordinate updates, launches, and performance tracking.


2. User Acquisition – WildTangent.com
- Lead and execute user acquisition strategies to increase site traffic and active engagement.
- Drive performance across marketing channels including social media, paid advertising, influencer outreach, and community initiatives.
- Collaborate with design and content teams for effective communication and brand presence.
- Engage with the community and support teams to enhance user experience and retention.
- Monitor KPIs to analyze performance, optimize campaigns, and report results.
- ~50% growth in Active Users & ~150% growth in New Users on WildTangent in 1 month via google ads & social media platforms.

Google Analytics, Führungskraft Marketing und Kommunikation, Manager Online-Marketing, Content Marketing, Digital Marketing, Direkt Marketing, Social Media Marketing, Strategisches Marketing, Partner Relationship Management

5/2021 – 3/2025

- Lead a team of 10-15 professionals in delivering comprehensive 360-degree marketing solutions across India, MEA, and UAE.

- Drive marketing initiatives for ISUZU and Western Digital brands (SanDisk, WD SSDs, WD_BLACK, WD Purple HDDs, Enterprise & Embedded) across these regions.

- Strategize and execute multi-channel campaigns, leveraging digital, print, social media, and events to boost brand visibility and revenue growth.

- Utilize tools like Google Analytics, Meta Suite, and Ads Manager to analyze campaign performance and optimize strategies for enhanced results.

- Oversee market activations for WD Purple across 19 cities in India, ensuring strong local brand engagement.

- Conceptualized and manage the WhatsApp Connect Program for Western Digital’s UAE Channel Partners, streamlining promo participation and engagement via WhatsApp.

Key Responsibilities & Achievements:

- Strategic Leadership: Spearheaded 360° marketing campaigns for global brands such as Western Digital, SanDisk, ISUZU, Honda, Mahindra, TVS, and Nissan across India, EMEA, and UAE, ensuring brand consistency and market-specific relevance.

- Campaign Management: Conceptualized and executed integrated marketing strategies, encompassing digital marketing, CRM Management, content creation, social media, influencer collaborations, OOH advertising, and event management to drive brand growth and engagement.

- Data-Driven Marketing: Utilized tools like Google Ads, Google Analytics, Meta Business Suite, HubSpot, and Hootsuite to monitor and optimize campaign performance, leading to improved ROI and customer engagement.

- Client Relationship Building: Grew quarterly budgets from ~$40,000 to ~$150,000 by nurturing strong client relationships, expanding marketing activities, and consistently exceeding expectations.

- Cross-Functional Collaboration: Led teams of 10-15 professionals across creative, media, and content departments to deliver cohesive campaigns, ensuring timely execution and alignment with client goals.

- Innovative Initiatives: Developed unique programs like the WhatsApp Connect Campaign for Western Digital, especially leveraging chatbot technology for direct partner engagement and promo management, significantly boosting channel partner interactions with over ~7000+ partners.

- Performance Analysis: Conducted in-depth analysis for brands like ISUZU, optimizing social media strategies, digital ads, and content development based on real-time performance metrics to maximize impact.

- Event & Webinar Management: Organized and managed global webinars, virtual events, and partner roadshows to enhance brand visibility and foster stronger B2B & B2C relationships.

Kommunikation, Marketing und Öffentlichkeitsarbeit (Sonstige), Führungskraft Marketing und Kommunikation, Leiter Marketing, Manager Channel-Marketing, Business Marketing, Content Marketing, Digital Marketing, Direkt Marketing, Email Marketing, Print Marketing, Social Media Marketing, Strategisches Marketing, Marketing-Analytiker, Marketingspezialist für Kataloge

2/2019 – 5/2021

As the Client Lead for Western Digital, I manage comprehensive marketing activities, including Partner Program Management, POSM deployments, in-store branding, virtual events, lead generation, CRM, and maintaining strong partner relations. I also oversee the myWD WhatsApp Connect Program for their Surveillance & SSD product categories, driving daily engagement with partners through strategic communication, data analytics, content creation, product roadshows, and lead generation initiatives.

Key Expertise:

- Event Management: Successfully organized high-profile corporate events like NIBM's Golden Jubilee Celebration with the President of India as the Chief Guest, and led virtual events such as the Western Digital Partner Summit for India and EMEA regions.

- Digital Marketing & Strategy: Collaborated closely with SEO and Social Media teams, contributing to strategy and planning for brand campaigns for clients like Western Digital, Phoenix Market City, Magma, Trulysafe, BU Bhandari, Marshmello Gear, and Osum.

- Cross-Functional Leadership: Strong focus on partner engagement, client servicing, and delivering impactful marketing solutions across multiple channels to drive brand growth and visibility.

Eventkoordinator, Kommunikation, Marketing und Öffentlichkeitsarbeit (Sonstige), Führungskraft Marketing und Kommunikation, Manager Channel-Marketing, Marketing Manager, Business Marketing, Content Marketing, Digital Marketing, Social Media Marketing, Strategisches Marketing, Projektmanagement - Seminar