Strategy Director

Strategy Director with 15+ years driving global brand, experience and commerce. Expert in cultural insight, design thinking and AI, delivering measurable growth for IKEA, Coca-Cola, E.ON and Indeed.

• Business Development
• Business Marketing
• Data Science
• Innovationsberater
• Machine Learning3 J.
• Markenbildung
• Marktforschung1 J.
• Service Design
• Strategisches Marketing

As a Strategy Director, I orchestrate brand, experience and commerce so they read from the same score sheet - grounded in behavioural data, super-charged by AI and measured in cash, not claps. I start where value leaks: broken journeys, hidden frictions, underserved white spaces. Then I wire in cultural intelligence, design thinking and machine-learning insight to rebuild the ecosystem, strengthening CSAT today and compounding brand equity tomorrow. Over fifteen years I've scaled this playbook for IKEA, Coca-Cola, E.ON and Indeed, guiding multidisciplinary teams to deliver measurable gains validated through journey analytics and brand-tracking rather than guesswork. My north star? Marketing that feels human, useful, and shows up on the P&L.

Sector expertise: Tech/SaaS, Energy & Utilities, Travel, FMCG/CPG, F&B specifically Spirits, Retail, Finance.

Skills: Integrated Brand & Experience Strategy, Global Campaign Planning, Customer Experience (CX) & Service Design, Consumer & Market Research, AI & Machine-Learning Applications in Marketing, Social & Content Strategy, B2C/B2B Marketing, Innovation & IP Development, Commercial Growth & Business Development.