CEO & Founder

5/2025 – offen

As a strategic investor and advisor, I support PigTie’s mission to democratize financial literacy and capability for Gen Z and Millennials – combining smart UX with real financial impact.

IT-Strategieberatung, Fundraiser, Investition / Desinvestition, Investors-Relations, Lean Startup, Anlegerbeziehungen

4/2021 – 3/2024

Scaling ARR, GTM Expansion & Operations | AI & No-Code Category Leadership.

As CSO & VP Operations & Growth, I was part of the Executive Management Team, driving ARR growth, GTM execution, and operational scale-up. I led strategic planning and growth initiatives, positioning smapOne as a category leader in AI-assisted No-Code development while aligning execution with investor milestones.

Key Growth & Execution Achievements:
✔ >40% YoY ARR Growth & Market Expansion → Designed & implemented a high-velocity GTM strategy, optimizing ACV, LTV, NRR, and sales efficiency while balancing CAC at scale.

✔ Fundraising & Investor Relations → Played a key role in securing funding and navigating additional strategic financing efforts, engaging with BoD and investors to support valuation growth.

✔ GTM & Monetization Strategy → Built a data-driven GTM motion that accelerated pipeline velocity, improved conversion rates, and expanded market share (+2pp).

✔ Scaling & Operational Execution → Led org expansion from 50 to 130+ employees, enhancing operational scalability and boosting productivity by +23%.

✔ Category Leadership & Market Differentiation → Established smapOne as a pioneer in AI-powered No-Code, reinforcing market defensibility and investor attractiveness.

? Scaling isn’t just about growth—it’s about executing at velocity while building sustainable, investor-grade business models.

Account Management, Analyse der Absatzwege, Analyse der Markt- / Wettbewerbsposition, Anlegerbeziehungen, Beteiligungen, Business Analysis, Business Development, Business Model, Business Plan, Business to Business, Corporate Finance, Corporate Governance, CRM (Customer Relationship Management), Design Thinking, Digital Marketing, Distribution channels analysis, Fundraiser, Fusionen und Übernahmen, Geschäftsfeldstrategie, Gründungsberatung, Innovationsmanagement, Internationalisierung, Investors-Relations, Kostenoptimierung, Lead-Management, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Marktpotenzialanalyse, Operations Manager, Prozessberatung, Sales Management, Schulungskonzepte, Stärken- / Schwächenanalyse, Strategische Unternehmensplanung, Strategisches Management, Strategisches Marketing, Swot-Analyse, Unternehmensanalyse, Unternehmensberatung, Unternehmensverkauf, Unternehmernsnachfolge, Vertriebs- und Marketingleiter, Wettbewerbsanalyse, Zielgruppenstrategie

5/2014 – 9/2016

Market Expansion, GTM Strategy & Business Turnarounds | Driving Revenue Growth & Strategic Execution.

As Client Manager & Head of ICT Business Unit, I built and led a new ICT business unit, driving market expansion, strategic repositioning, and revenue growth across enterprise software, SaaS, and ICT industries. Managing full P&L responsibility and a team of four, I executed high-impact GTM strategies, pricing models, and market entry plans, directly advising global tech companies like Microsoft, XING, Haufe Group, Sage, and Swarovski as well as VC & PE firms by conducting Commercial Due Diligences.

Key Growth & Execution Achievements
✔ Market Expansion (€3B+ TAM) & New Business Entry → Developed and executed a market entry & GTM strategy, unlocking €40M+ in revenue by 2019.

✔ Software Company Turnaround (+48% Sales Growth) → Led the strategic turnaround of a global SaaS player, securing liquidity, optimizing operations, and driving EBIT to €3M+ over 5 years.

✔ Hardware Sales Growth (+20%) Through GTM Optimization → Designed and rolled out a global market segmentation & sales strategy, increasing hardware sales by +20% globally.

✔ DACH Market Leadership (€11M+ Revenue Growth) → Drove value-based pricing model adjustments, securing market leadership in DACH and increasing revenue by €11M+.

✔ Channel Strategy Acceleration (+21% New Customers, +25% Revenue Growth) → Built and piloted a national partner channel strategy, driving +21% new customer acquisition & +25% revenue across the top 21 partners.

✔ Commercial Due Diligence for VC & PE Investors → Provided deep-dive market analysis, GTM scalability assessments, and pricing strategy validation, de-risking investment decisions in SaaS and ICT markets.

? Scaling tech businesses isn’t just about market entry—it’s about precision execution, pricing optimization, and repeatable GTM success. At Homburg & Partner, I built growth frameworks that transformed businesses into category leaders.

Managementberater