Leiter Marketing & Sales, Domain: external.marketing

Sehr erfahrener Leiter Marketing & Sales B2B und B2C mit langjähriger Führungserfahrung bis zu 10 Direct und 10 Indirect Reports. Startups, SMEs, internationale Konzerne. Branchen: IT, Software & Hardware, Telco, Bildung, Retail, Automotive, Fintech.

• Content Marketing
• Google Analytics
• Markenmanagement
• Marketing- / Vertriebsanalyse
• Marketing (allg.)
• Markteintrittsstrategien
• Personalmarketing
• Pressearbeit
• SEO / SEM
• Strategisches Marketing

Da ich in vielen verschiedenen Branchen und Organisationsformen gearbeitet habe, kann ich mich sehr gut und effektiv in neue Bereiche einarbeiten und bin dadurch sehr schnell produktiv.

Mehr Infos unter: external.marketing

Marketing & Sales Skills

 Omnichannel Sales & Business Development; Market Entry Strategies
 Marketing Communications (b-to-b & b-to-c): Branding & CI; PR; Social Media; Content Marketing, Events, Employer Branding
 Performance & Growth Hacking; E-Commerce; Demand Generation; CRM; Affiliate
 Product Marketing & Management; Field Marketing; Channel Marketing,; Account Based Marketing
 Building & leading high impact programs in multinational matrix organizations

Leadership

 12 years member of the executive Management Team
 20 years professional lead of teams
 Leadership style: autonomous, empowering and enabling the team

Industry Experience

 International Corporates, Start & Scale Ups, SME
 EV Charging & Automotive, Software & IT, Fintech, Retail & Publishing, Fashion & Upholstery, Telecommunication, Advertising agencies

Software & Hardware Skills

 Cloud Technology, SaaS
 CRM / Marketing Automation (Hubspot, Pipe Drive, Sales Force Sales & Marketing Cloud; Marketo; Eloqua; Mail Chimp; Sendinblue)
 E-Commerce / Online Performance Marketing: Magento, SEA, SEM, SEO (Google Ads & Google Analytics, Sistrix, Contentbird, ubersuggest), Canva
 Collaboration: Docusign, OKR Management, MS Office; Atlassian (Slack, Confluence, Jira, Trello), Content Management Systems (Typo 3, Wordpress, Tumblr)