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Chief Revenue Officer

zuletzt online vor 6 Tagen
  • auf Anfrage
  • 50937 Köln
  • Europa
  • de  |  en
  • 20.05.2024

Kurzvorstellung

I provide over 25 years of experience in marketing and selling B2B software solutions. I offer my experience to modernize and scale revenue organizations across Europe.

Qualifikationen

  • Call Center
  • CRM Beratung (allg.)
  • CRM (Customer Relationship Management)
  • Management (allg.)
  • Marketing- / Vertriebsanalyse
  • SAAS
  • Salesforce

Projekt‐ & Berufserfahrung

Chief Revenue Officer
casavi GmbH, München
10/2022 – 9/2023 (1 Jahr)
IT & Entwicklung
Tätigkeitszeitraum

10/2022 – 9/2023

Tätigkeitsbeschreibung

• Responsible for go to market organization (sales, marketing, customer success,
partner management and revenue operations)
• Achieved +46% increase in ARR 12 in the first year.
• Doubled the sales team and leadership roles within the sales teams within 6 months.
• Successfully launched casavi in two new markets (Spain and Italy)
• Managed a hybrid team of ca. 60 spread across numerous locations in Germany,
Italy and Spain.
• Implemented an international B2B sales and marketing strategy for new European
markets and adapted to market specific needs including localized branding.
• Implemented Salesforce CRM, Pardot, Tableau and Outreach across all sales units
within 8 months.

Eingesetzte Qualifikationen

Tableau, Salesforce, Marketing (allg.), Vertrieb (allg.)

Director Sales & Marketing
Trusted Shops GmbH, Köln
1/2018 – 9/2022 (4 Jahre, 9 Monate)
IT & Entwicklung
Tätigkeitszeitraum

1/2018 – 9/2022

Tätigkeitsbeschreibung

• Responsible for total sales and marketing across 9 different European markets
• Achieved +40% increase in new ARR across all markets and customer segments
each year.
• Increased sales efficiency by 15% across all markets and customer segments
• Managed a sales and marketing organization of 200 divided into 12 teams in 5
different locations across Europe.
• Successfully established new sales teams in France, BENELUX, Italy, Spain and
Poland.
• Implemented an international B2B marketing strategy for all European markets and
adapted to market specific needs
• Implemented Salesforce as CRM across all sales units within 5 months

Eingesetzte Qualifikationen

Salesforce, Marketing (allg.), Marketing- / Vertriebsanalyse, Vertriebsmanagement

Director Sales & Marketing SMB
Trusted Shops GmbH, Köln
9/2015 – 12/2016 (1 Jahr, 4 Monate)
IT & Entwicklung
Tätigkeitszeitraum

9/2015 – 12/2016

Tätigkeitsbeschreibung

• Responsible for total sales and marketing in the SMB segments across 6 different
European markets
• Achieved +70% increase in new ARR across all markets
• Reshaped a new integrated sales & marketing organization based on leading edge
concepts in terms of sales and marketing alignment
• Created data driven approaches to lead scoring and target setting for all sales and
marketing roles.
• Increased the marketing output (amount of inbound leads) by 270%
• Implemented HubSpot as marketing automation within 7 months

Eingesetzte Qualifikationen

CRM (Customer Relationship Management), Marketing- / Vertriebsanalyse, Marketing (allg.), Salesforce, Vertriebsmanagement

Geschäftsführer
Reputami GmbH, Köln
3/2013 – 5/2015 (2 Jahre, 3 Monate)
IT Dienstleister
Tätigkeitszeitraum

3/2013 – 5/2015

Tätigkeitsbeschreibung

* Implementierung einer von Daten getriebenen und skalierbaren Sales und Marketing Steuerung für ein SaaS Produkt
* Implementierung von Cross Channel Marketing Strategie (social, email, blog, landing pages etc.)
* Integration von externen Call-Center Agents in die internen Vertriebsstrukturen.
* Führung von externen Content Marketing Agenturen und Freelancer.
* Produktevangelist, Speaker, Blogger und Author
* Einführung von HubSpot als integriertes CRM und Marketing Plattform

Eingesetzte Qualifikationen

Betriebssysteme (allg.), Call Center, Content Marketing, CRM (Customer Relationship Management), Management (allg.), Marketing (allg.), SAAS, Vertrieb (allg.)

Ausbildung

Nachrichtentechnik
Dipl.-Ing.

Köln

Über mich

Senior Sales Executive with strong technical background
High-energy leader known for quickly solving problems and delivering results
– for example increasing sales results by more than 40% for three consecutive
years in most recent roles.
20 years of experience in selling and delivering successful software products
15+ years of experience in management of dynamic teams of sales managers, sales
representatives, consultants and developers.
Strong background in strategic planning – project management and IT technology.
Expert in Marketing Automation, and CRM (Salesforce, HubSpot including being a
member of the global customer advisory board).
Highly motivated and energetic team player.
Proven ability to build and manage large international teams across multiple locations.
Proven ability to use expertise and creativity to find innovative solutions to the most
complex challenges.

Weitere Kenntnisse

Building high performing B2B Revenue Organizations with a strong background in SaaS
Scaring Sales organizations and international expansion
Sales, Marketing and Customer Success Alignment
Marketing automation (Salesforce Marketing Cloud, Pardot, HubSpot)
CRM (HubSpot, Salesforce and Pipedrive)
Sales engagement tools (Outreach, HubSpot, Salesloft)
Building Revenue Operations Organizations and Sales Enablement
Creating comprehensive management and KPI frameworks for B2B revenue organizations

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Europa
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
2634
Alter
49
Berufserfahrung
28 Jahre und 1 Monat (seit 04/1996)
Projektleitung
12 Jahre

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