Business Analyst

12/2021 – 1/2024

• Defined product positioning, process, content story building and messaging
frameworks for multi-channel marketing campaigns
• Market analysis for private banking and wealth management, compliance,
and asset management markets for GTM, M&A, industry analyst and
business transformation purposes (e.g., industry operating models,
addressable market, direct indexing and personalized investing, ESG and
impact investing, onboarding and compliance, and wealth advisor and
digital engagement)
• Creation of content drops to support sales, marketing and investor
campaigns (including Appway Onboarding and Compliance Solutions, New
Access Core Banking tech and FNZ Wealth Management platforms)

Marktkommunikation, Markenmanagement

1/2017 – 11/2021

• Built a digital marketing operation to drive lead generation
• Undertook target addressable market analysis and quantitive industry
research for GTM and investor business case purposes
• Creation of Thought Leadership and Solution Marketing content and function
- including messaging framework
• Developed product strategy and GTM for cloud-based data science (ML/AI)
services with wealth managers and banks
• Drove marketing activity with ecosystem and incurbator partners
• Support for industry analysts engagement
• Digital Tools include: Hubspot, LinkedIn, MS Dynamics, Qlik BI, JabmoABM,
LeadForensics, GoogleAnalytics, UpContent, GatherContent, Intercom,
Liferay CMS, Avaloq etc.

Marktkommunikation, Markteintrittsstrategien

2/2012 – 11/2015

Post Merger Integration and Business Transformation
Sales & Marketing Process Optimisation
Orders to Cash: Salesforce.com, Marketo and NetSuite
Forecasting, Territory Resourcing & Commercial Analysis
Market Sizing & Propensity to buy Analytics
Team Lead

Business Intelligence (BI), Salesforce