freiberufler Digital Analytics Architect (Adobe/ Google Analytics) auf freelance.de

Digital Analytics Architect (Adobe/ Google Analytics)

offline
  • 115€/Stunde
  • 10785 Berlin
  • Weltweit
  • de  |  en  |  el
  • 25.10.2018

Kurzvorstellung

Results oriented, digital analytics architect & conversion rate optimizer with over 7 years’ experience delivering recommendations on customer insight, vendor selection, marketing analysis & optimization to inform strategic decision making.

Auszug Referenzen (1)

"Mari is strategic in outlook and technically adept. Over a two year period, she recommended and rolled out an improved method of adobe analytics."
Studio Lead Digital Analytics
Kundenname anonymisiert
Tätigkeitszeitraum

4/2016 – 4/2018

Tätigkeitsbeschreibung

Created the Analytics offering for one of the world’s largest digital consulting companies.

• Develop the framework and drive the new Digital Analytics offering for Deloitte Digital
• Build new enablement for the Digital Analytics team, introducing the participation on various partner trainings and specialization.
• Lead digital analytics innovation and new technology integration by focusing on new vendor partnerships for a 360° Digital Analytics service.
• Build and train the digital analytics team for digital transformation projects focused on advanced analytics, personalization, campaign management, A/B testing.
• Lead digital analytics global projects for multinational companies, implementing cutting edge digital analytics technologies.
• Conduct requirement engineering and introduce new KPI workshop modelling.
• Design analytics solutions for digital products and customer intelligence data mapping across markets.
• Established strong partnerships with key strategic analytics vendors & initiated demonstration workshops to showcase client led benefit to internal service team.

Eingesetzte Qualifikationen

Big Data, Datenanalyse, Tableau, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Marketing Cloud (AMC), CSS (Cascading Style Sheet), Google Analytics, HTML, JavaScript, Projektmanagement - Konzeption / Vorgehensmodell, Projektmanagement - Personalmanagement

Ich biete

  • Adobe Analytics
  • Adobe Experience Manager (AEM)
  • Adobe Marketing Cloud (AMC)
  • Google Analytics
  • Tableau

Projekt‐ & Berufserfahrung

Studio Lead Digital Analytics
Deloitte GmbH, Berlin
4/2016 – 4/2018 (2 Jahre, 1 Monat)
Dienstleistungsbranche
Tätigkeitszeitraum

4/2016 – 4/2018

Tätigkeitsbeschreibung

Created the Analytics offering for one of the world’s largest digital consulting companies.

• Develop the framework and drive the new Digital Analytics offering for Deloitte Digital
• Build new enablement for the Digital Analytics team, introducing the participation on various partner trainings and specialization.
• Lead digital analytics innovation and new technology integration by focusing on new vendor partnerships for a 360° Digital Analytics service.
• Build and train the digital analytics team for digital transformation projects focused on advanced analytics, personalization, campaign management, A/B testing.
• Lead digital analytics global projects for multinational companies, implementing cutting edge digital analytics technologies.
• Conduct requirement engineering and introduce new KPI workshop modelling.
• Design analytics solutions for digital products and customer intelligence data mapping across markets.
• Established strong partnerships with key strategic analytics vendors & initiated demonstration workshops to showcase client led benefit to internal service team.

Eingesetzte Qualifikationen

Big Data, Datenanalyse, Tableau, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Marketing Cloud (AMC), CSS (Cascading Style Sheet), Google Analytics, HTML, JavaScript, Projektmanagement - Konzeption / Vorgehensmodell, Projektmanagement - Personalmanagement

Ausbildung

Finance and Investement
(Masters Degree)
Jahr: 2012
Ort: Queen Mary University of London

Persönliche Daten

Sprache
  • Deutsch (Fließend)
  • Englisch (Fließend)
  • Griechisch (Muttersprache)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
1074
Alter
32
Berufserfahrung
9 Jahre und 3 Monate (seit 09/2012)
Projektleitung
5 Jahre

Kontaktdaten

Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.

Jetzt Mitglied werden