Projekt‐ & Berufserfahrung
3/2018 – 4/2019Tätigkeitsbeschreibung
- Direct management of SEO, data engineering, data & analytics, and software development (25 FTEs total).
- Release of standardized automated dashboards across 60+ digital marketing clients.
- Development of client SEA / SEO synergy dashboard.
- Migration of on-premise applications and data into GCP.
- Introduction and roll-out of project management tools and best practices (JIRA) across teams.
- Enable data-informed digital marketing campaigns.
Big Data, Business Intelligence (BI), Online Analytical Processing (OLAP), Jira, Google Cloud, Google Adwords, Google Analytics, Google Tag Manager, Management (allg.), Projektmanagement, SEO / SEM
3/2014 – 2/2018Tätigkeitsbeschreibung
- Defined architecture, ETL and data models for web performance, social media, advertising, subscription and offline customer data for reporting and analysis.
- Managing a team of report manager, analysts, developers and data scientists (8 total).
- Conversion and retention funnel definition for subscriptions.
- Development of user segmentation models for content marketing, online advertising and conversion optimization.
- Deployment of self-serve data services.
- Management of website analytics and third-party tagging.
- Technical and user migration from Adobe Analytics to Google 360.
- Management of SEO and Social Media for local newspapers.
Big Data, Business Intelligence and Reporting Tools (BIRT), Microsoft Power BI, ETL, Natural Language Processing (NLP), Jira, Google Cloud, Adobe Analytics, Google Analytics, Projektleitung / Teamleitung, SEO / SEM, Social Media Marketing
5/2011 – 2/2014Tätigkeitsbeschreibung
- Manage a team of Program Managers, Software Developers, Data Engineers & Test Managers on- and offshore (8 total).
- Development of Analysis Cubes and Tools to enable effective and quicker insights about performance.
- Creation of dashboard for Google vs. Bing international feature comparison and assessment.
- Developing scorecards, reports and analysis decks.
- Management of SEO and Audience Development for Bing Verticals.
Big Data, Business Intelligence and Reporting Tools (BIRT), Adobe Analytics, Programm Management, SEO / SEM
8/2007 – 4/2011Tätigkeitsbeschreibung
- Set-up global SEO Program for MSN across 40+ markets.
- Forecasting of SEO referrals for international websites.
- Managed international team of Program Managers, Software Developers, Data Engineers, Analysts and Test Manager (15 total)
- Defining the SEO Strategy, tool development and execution/deployment plan of SEO tactics.
- Providing global SEO trainings and best practices for engineering and editorial teams across Microsoft.
- Development of monthly SEO reporting and scorecard system.
Adobe Analytics, Google Adwords, Programm Management, SEO / SEM, Social Media Marketing
- Global marketer and Analyst by heart and mind with a strong process and project management approach.
- More than 10 years of P&L and people management.
- 20 years of experience in analytics, digital marketing, product management, content management, development and data engineering disciplines.
- Very knowledgeable and experienced in all aspects of SEO and digital marketing.
- Excellent analytics skills with the ability to make complex data consumable and actionable for different use cases, disciplines and stakeholders.
- ROI and data driven.
- Networker and mentor who proactively connects and collaborates with different teams and disciplines.
- Hard Skills & Tools: Digital growth and transformation, SEO, ETLs, BigQuery, Azure, AWS, PowerBI, Looker, Google Analytics, Adobe Analytics, ComScore, Lotame DMP, DFP, Excel, PowerPoint, Visio, JIRA, SQL, Python