Online Marketing - Data Science

freiberufler Online Marketing - Data Science auf freelance.de
Verfügbarkeit einsehen
auf Anfrage
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80€/Stunde
12435 Berlin
24.05.2020

Kurzvorstellung

Online Marketing, SEA, Analytics, Data Science.
- Identification of best practices and unexplored potentials.
- Defining common goals and a long-term vision.
- Decision making strictly based on analytical results.
- Conception and management

Ich biete

Marketing, Vertrieb, Kommunikation
  • Online Marketing
  • Content Marketing
  • Direkt Marketing
  • E-Mail Marketing
  • Marketing (allg.)
  • Strategisches Marketing
Management, Unternehmen, Strategie
  • Personalmarketing
Forschung, Wissenschaft, Bildung
  • Data Science
IT, Entwicklung
  • Datenanalyse
  • Data Mining
  • Tableau
  • Google Adwords
  • Google Analytics
  • Google Tag Manager

Projekt‐ & Berufserfahrung

Head of Marketing (Festanstellung)
4scotty, Berlin
1/2018 – offen (2 Jahre, 6 Monate)
IT & Entwicklung
Tätigkeitszeitraum

1/2018 – offen

Tätigkeitsbeschreibung

-Leading the marketing team.
-Programmatic Advertising.
-Data Science based Segmentation and Budget Allocation with Python and R.
-Conception and management of marketing cross-channel strategies in Europe.
-Further development and optimization of campaign management processes (standards, benchmarks, best practices).
-Complete responsibility for the PPC and CPM area.
-Real-time monitoring and optimization of campaigns - i.a. Bid Management, Cost Control, and Budget Allocation.
-Conception and setting up of Search Advertising campaigns using the respective planning and optimization tools.
-Independent creation and optimization of SEA campaigns (Adwords, Bing, LinkedIn, Xing, Quora, Reddit).
-Creation and management of social network campaigns (Facebook, Xing, Linkedin, Quora, Reddit).
-Conception and realization of offline marketing campaigns.
-Weekly performance reports.

Eingesetzte Qualifikationen

Data Science, Datenanalyse, Personalmarketing, Content Marketing, Direkt Marketing, E-Mail Marketing, Marketing (allg.), Online Marketing

Zertifikate

Data Science - Beuth University for Applied Science Berlin
Februar 2020

Ausbildung

Publizistik
(Magister)
Jahr: 2005
Ort: Mainz

Qualifikationen

- Online Marketing
- Data Science

Über mich

Data Science studies at the Beuth University for Applied Sciences in Berlin complement my Marketing expertise. My big desire is to develop and execute marketing campaigns guided by data science strategies. My on-the-job experience has afforded me a well-rounded skill set, including the Adwords Professional certificate and high leadership skills.

During all the last years I have also gained important experience in the following areas:
- Identification of best practices and unexplored potentials.
- Defining common goals and a long-term vision.
- Decision making strictly based on analytical results.
- Conception and management of cross-channel strategies.

Persönliche Daten

Sprache
  • Deutsch (Fließend)
  • Englisch (Fließend)
  • Spanisch (Muttersprache)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Home-Office
unbedingt
Profilaufrufe
68
Alter
45
Berufserfahrung
12 Jahre und 5 Monate (seit 01/2008)
Projektleitung
7 Jahre

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