SEO Consultant , Online Marketing, Web Analytics

1/2020 – 2/2021

Clients: ABUS, Bethel, Caritas.

≡ Experienced in competitor analysis, identifying market openings and developing SEO strategies to outrank competitors.
≡ Research and implement on-page optimisation factors and dynamically develop web pages for maximum ranking and increased targeted traffic.
≡ Create SEO friendly articles, blog posts, video, audio, press releases and web content.
≡ Proven skills including numerous page one results for live client sites, for multiple keywords.
≡ Client facing project lead, helping to design clear & strategically sound briefs and workflows
≡ Train and mentor junior staff in effective strategies for SEO and project management.
≡ Regular reporting to clients, producing clear documentation and demonstrable results in plain English.
≡ Expert analytical skills covering keyword research, traffic analysis and conversion optimisation.
≡ Designed and implemented effective SEO and PPC work flows to ensure consistency across the team.
≡ Prepare proposal documentation for project bids and live pitches for clients.
≡ Run actionable usability studies on client websites. Responsible for significant ROI improvements.
≡ Drive Conversion Rate Optimisation campaigns for client PPC and Search campaigns.

SEO Manager

1/2019 – 1/2020

≡ Responsible for SEO initiatives focusing on technical optimization of SVH24 website as well as new features.
≡ Continuously monitored and identified errors of technical SEO KPIs while creating solution oriented concepts.
≡ Drove natural traffic and revenue growth for the German market by identifying and prioritizing optimization opportunities.
≡ Performed consistent keyword analysis, reports and quality assurance for the German channels to drive the most valuable traffic.
≡ Remained current on the latest industry trends while demonstrating SEO knowledge on guidelines and search algorithm changes + shared optimization ideas with the team.
≡ Innovated and tested new ideas in the testing + live environment to understand their effectiveness in driving increase organic search performance.
≡ Optimized the open-source e-commerce platform (Shopware, FACT-finder AI-driven Site Search) by adding new features which ensured a better workflow for the SEO team + executed regular checks within the platform during a security patch update to make sure the SEO-related functionalities were working properly after the process.
≡ Project Management - Defined and provided SEO requirements (mainly technical) for the new shop, new app and new CMS platform to ensure a successful outcome.
≡ Part of the Performance Marketing team and worked closely within the department as well as cross-department with IT and Product Owners to prioritise and push through technical SEO requirements which meet optimisation strategies for the shop.

SEO Manager

2/2016 – 12/2018

E-commerce SEO · Suchmaschinenoptimierung (SEO) · Search Engine Optimization (SEO) · Cascading Style Sheets (CSS) · HTML · Google Analytics · Amazon Seller Central · SEO Audits · Google Ads · Marketing · Search Engine Marketing (SEM) · Pay Per Click (PPC) · Google Adwords Professional · Web Analytics

SEO Manager