Product Manager | UX/UI Designer

5/2023 – 12/2023

- Led the development of a new CRM System at Raiffeisen Bank’s point of sale, aligning design and functionality with strategic business goals.
- Took ownership of customer experience mapping, analyzing user behavior to optimize customer journeys that increased satisfaction and reduced friction.
- Re-designed end-to-end sales processes for greater usability, automation, and efficiency, improving both advisor productivity and customer happiness.
- Delivered wireframes, prototypes, and a Design Style guide to ensure a consistent, intuitive, and customer-friendly experience across all touchpoints.

Architektur (allg.), Pega 7 Plattform, User Experience (UX), User Interface (UI)

12/2022 – 5/2023

- Building software solutions and scaling products in other EU countries.
- Serving as Product Owner and Product Designer (Grid connection & Sustainability products)
- Leveraging product strategy, user research, HCD approaches to create a differentiator
- Hands-on in work and take the lead in execution and implementation

Design (allg.), Organisation der Produktentwicklung, Projektmanagement - Projektentwicklung, Projektmanagement (IT)

5/2021 – 11/2022

- As UX/UI Design Lead contributing in different project to build digital products using lean product development approach
- Conducting user research to identify User needs and create User personas through User Journeys, blueprints, product architecture and features definition with full stack developers, software architects and product owners.
- Hosting workshops, Design Sprints 2.0, Lean Inceptions, Design Thinking, and Innovations Workshop to create concepts, wireframes, prototypes, and UI design.
- Coaching Business Leaders in terms of digital transformation and lean product development

Agile Methodologie, Application Development, Art direction, Business Development, Corporate Design, Feature Driven Development (FDD), Informationsdesign, Interactive design, Training - Coaching-Kompetenzen, Workshop - Kundenorientierung

11/2019 – 3/2021

- Built a cross-operational community of 400 people (13% of company) to create technical/non-technical solutions based on a bottom-up strategy and Agile transformation within six months
- Served as Product Owner and Scrum Master over international teams in three time zones to facilitate the product development process.
- Defined end-to-end controls, automated the CI/CD pipeline, initiated roadmaps, and established milestones to meet strategic goals.
- Created the "Shift Left" program to automate controls for the CI/CD delivery pipeline through collaboration with 50 top managers. Delivered 50 controls to date.
- Transformed siloed teams into product-driven Agile teams. Ensured Cloud compliance within new DevOps product teams totalling 25 people.
- Coached Scrum teams in Agile methodology/tools and frameworks such as Lean, Kanban, FDD, and SAFe.
- Created a working environment centred on open communication, creativity, and a “You build it, You run it” work ethic.
- Product development and UX/UI for completely new governance platform “Highway to production”

Projektmanagement (IT), Agile Methodologie, DevOps, Produktdesign, Scrum, User Experience (UX)

7/2018 – 10/2019

- Hired as UX/UI Design Lead overseeing nine platforms in responsive design, three iOS and Android applications, Chatbot, and Voice-bot in B2B, E2E, and B2C frameworks.
- Conducted research to identify User needs and create User personas through User Journeys, blueprints, product architecture and features definition with full stack developers, software architects and product owners.
- Hosted workshops, Design Sprints 2.0, Lean Inceptions, Design Thinking, and Innovations Workshop to create concepts, wireframes, prototypes, and UI design.
- Executed User tests, reviewed and updated designs, created presentations, and delivered stakeholder pitches
- Led the kiwi Renewable Hydro project to optimize a mobile application with a tasks management system for Water Plant electricians and mechanics.
- Oversaw the CSMC Group Security project to facilitate tracking of IT Security protocols relevant to ISO 27001 implementation. Built web applications to manage, access, and report IT security. Won the Security Innovation Award in 2018.
- Facilitated the B2B Kundencockpit Netzservice project to offer B2B clients the SalesForce platform, track complex project roadmaps, and monitor each project status online.
- Coordinated the Slapp App SE Social Knowledge Sharing App to allow Innogy employees to interact, share knowledge and experience, and solicit answers to questions.

Agile Methodologie, Responsive Webdesign, User Experience (UX), User Interface (UI), Workshop - Kundenorientierung

10/2017 – 6/2018

- Contributed significant revisions to an advanced customer-centric and digital Customer Experience (CX) Factory.
- Partnered with an internal global team of highly skilled professionals and subject matter experts to ensure impact at scale across improvements and the redesign of the customer journey.
- Conducted comprehensive customer research to identify customer-facing and backend requirements, customer journeys, blueprints, and pain points leading to ideation on new concepts.
- Hosted workshops to prioritize requirements from the internal business point of view. Facilitated Design Sprints 2.0, design thinking, strategy, roadmaps, planning, and OKRs.

Agile Methodologie, Business-To-Consumer, Enterprise project management (EPM), User Experience (UX), User Interface (UI)

5/2017 – 9/2017

- Conducted a comprehensive business analysis of competition across the German and Austrian Market to promote endodontic products headquartered in Sweden.
- Defined User goals and User interaction points to generate a Marketing strategy, launch a start-up in Germany, and sell products via online dental platforms.
- Designed and developed the website architecture, blog integration, and CMS System to build a contemporary homepage with a clear product structure and Sales channels.

Art direction, Content Marketing, Digital Marketing, Google Adwords, Google Analytics, Marketing, Software Architecture, Software Design, Suchmaschinenoptimierung, User Experience (UX), User Interface (UI)

1/2017 – 6/2017

- Assessed the market competition, coordinated UX/UI design, defined business goals, and developed the conceptual strategies to create an online store, increase social media engagement, and drive Marketing ideas.
- Built the information architecture framework for the online store and tested customer interaction across Facebook, Instagram, Google AdWords, and Newsletters
- Strengthened branding through detailed product management, digitalisation, photography, and store uploads.

Art direction, Digital Marketing, Google Adwords, Google Analytics, Marketing, Software Design, Suchmaschinenoptimierung, User Experience (UX), User Interface (UI)

5/2013 – 12/2016

- Designated Project Leader and Scrum Master to create a new value-added product for corporate customers like T-Mobile GmbH Austria, T-Mobile GmbH Germany, Vodafone Germany, Swisscom etc.
- Directed idea and concept Generation, hosted meetings, led negotiations, and conducted a feasibility study.
- For example, customer T-Mobile GmbH Austria - Christened the product “Corporate Sound Logo Advanced” as a subscription service combined with every category of tariff or package.

Art direction, Business Development, Business Intelligence and Reporting Tools (BIRT), Content Management, Content Marketing, Digital Marketing, Google Analytics, IT-Strategieberatung, Projektmanagement (IT), SAS Business Intelligence (BI), Software Architecture, Software Design, Testen, User Experience (UX), User Interface (UI)

3/2010 – 5/2013

Product Marketing Plans & Strategy
Market research & Statistics Lead
Product Management - configurators, pricing, product sheets, print materials & online - web, campaigns, social
Communication Management between Sales, Marketing, Finance - B2B, B2C
Organization of customer events, product launches, fairs, conferences

Content Management, Content Marketing, Digital Marketing, Lifecycle Management, Print Marketing, Projektmanagement (IT), Statistiken