Creative Director

Hi, I'm Chris. I'm a dedicated designer & art director, creative conceptioner, inspiration seeker & giver, visual storyteller, director, brand consultant, content producer, team player and much more

• Art direction13 J.
• Bildschnitt10 J.
• Creative direction3 J.
• Filmproduktion10 J.
• Grafikdesign9 J.

Building creative concepts for brands is my bread and butter, and I love it. I'm always on the hunt for great ideas, which can come from anywhere at any time. The shower is always a great place for one to pop up. But short idea sprints and brainstorming sessions with the team (and pizza), bouncing ideas off each other, can also lead to the creative “eureka” moment. I'm always up for both, though I prefer the latter fully dressed.

My career roots are in design, stemming from a background in art direction, and I am driven by visuals — design, typography, animation, graphics, and photography. Combining these elements to craft a brand's appearance is my absolute zen moment in the creative process.

As a conceptual creative, I'm definitely not a fan of bringing in strategy late to justify the ideas of the creatives. Let's be honest, we've all seen it happen. I can help develop a solid strategic foundation for brands, enabling meaningful creative ideas to grow and evolve into great brand communication.

Whether it's providing accurate information for a thorough briefing, asking pertinent questions to uncover the client's true needs, sharing clear thoughts on your ideas, crafting the right story beats for a presentation, or helping the team improve through constructive feedback, whether in german or english. Because “Communication is key!" (I swear, I just came up with this!)

Throughout my career, I have had the opportunity to spend a significant amount of time on photo shoots and video productions, sometimes taking on the roles of producer or director myself. I am capable of overseeing the entire production process, from writing the initial draft and DI to editing, color grading, and sound mixing, whether for the big screen or social media reels. As a Creative Director at laut von leise, I established and led my own production unit "lvl WRAP!".

Talking to generative AI like Midjourney is like instructing a very talented but stubborn child on what to draw. As a father of a 6-year-old, I know what I’m talking about. It’s all about knowing how to craft the right prompts to create impactful visuals for your moodboards, relevant content for your client's brand, or to eat up your broccoli because it's good for you.