CCO / CSO / VP Sales / Director Sales I Strategic Growth & Transformation Leader

30+ years of international B2B experience across corporates, mid-sized companies, and start-ups. I specialize in commercial transformation, market entry strategies, and scaling sales teams. I step in when growth stalls, structure/clarity is missing.

• Account Management20 J.
• Business Development20 J.
• Business Plan20 J.
• Business to Business20 J.
• Change Management20 J.
• Key Account Management
• Lean Startup20 J.
• Management (allg.)20 J.
• People Development
• Results-driven Leadership
• Sales strategy
• Strategic Selling
• Strategisches Management20 J.
• Total Sales restructuring

I partner with companies to regain commercial clarity when direction, execution, or structure is missing—and growth is at risk. Whether performance is slipping, teams lack focus, or operations feel disjointed, I step in as interim or freelance executive leadership to fix what’s broken and build what’s missing. Having worked across a wide range of industries and business types, I’ve learned that the real differences are often overstated—while the core issues tend to be strikingly similar. I look beyond surface-level distinctions and focus on what consistently connects businesses, teams, and markets. That’s why I recognize patterns faster and get to the heart of the matter—quickly and effectively.

Activating Tailored Growth Engines
The real blockers to growth often aren’t in the data—they’re in outdated habits, unspoken assumptions, or uncomfortable truths. I spot these patterns fast and turn friction into momentum. My strategies are always:
- Realistic for the current growth phase.
- Tailored to people, culture, and capabilities.
- Directly linked to strategic goals.

People First, Always
Change is hard. Success lies less in process and more in helping people navigate change with clarity and confidence. I bring calm, clear leadership that aligns teams and delivers lasting results.

Where I Add Value
- Revenue is stuck – I pinpoint blockers and reignite momentum.
- No structure – I bring order to teams, processes, and decisions.
- Sales & marketing misaligned – I connect strategy to execution.
- New markets – I guide international growth with cultural sensitivity.
- Leadership gap – I step in quickly with hands-on impact.

What I Bring
- 30+ years of commercial experience in both startups & corporates.
- Cross-industry insight: I look beyond superficial differences and focus on what
consistently drives progress—regardless of sector or size.
- CRM optimization, KPI frameworks, team models, strategic account planning.
- Deep international experience: Netherlands, Germany, Asia.
- Clear, honest, human leadership—Dutch style.

Typical Roles
- Interim CCO / CSO / VP Sales / Sales Director.
- Commercial transformation & turnaround.
- Market entry (DACH, Benelux, Asia).
- Strategic support for founders & CEOs.

Sector Expertise
I’ve worked in many sectors—but I don’t treat them as silos. ICT, Pharma, Mobility, HR & Staffing, Luxury, SaaS, Media & Publishing, Construction may look different on the surface, but underneath, growth challenges often rhyme. I recognize those shared patterns—and turn them into practical, high-impact action.

Core Strengths
• Commercial transformation & turnaround management.
• Go-to-market strategies (Germany – Netherlands).
• Sales structures, KPI systems & CRM processes.
• Leadership of international, cross-cultural teams.
• Hands-on leadership: people, culture & results.

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