Senior / Lead Product Manager

2/2020 – 5/2020

• Leading a cross-functional team in the commercial business unit working on increasing demand for B2B clients by adjusting marketplace liquidity across eBay Classified Group portfolio companies
• Maintaining and improving back-end APIs and services in the Motors Classifieds DE group, as well as growing the adoption of the Autopanorama 360 iOS and Android app, which dealers can use to take and upload 360-degree pictures of their listings

Scrum, Product Owner

8/2017 – 1/2020

heycar is the best way to find high quality used cars. By being incubated by Volkswagen Financial Services and BCG Digital Ventures we are in a unique position to disrupt the way people buy and finance used cars in Germany.

I joined heycar two months before launch of the website, as the 5th employee of the venture. I was a part of building and validating the product starting from a team of 10 consultants, to having Germany wide presence with 390,000 cars on the platform and more than 130 employees

• Responsible for an 8-person cross-functional team focusing on customer facing tasks such as acquisition, conversion, filtering, SEO, ranking algorithms and search
• Improved conversion by 4x with iterative feature launches, helping optimize marketing channels, defining and deploying A/B tests, as well as qualitative user research
• Worked closely with design, engineering and management teams on deploying and validating the product, making sure we build a product users like
• Helped teams and processes scale as the company matured, transitioning from a Kanban MVP-focused engineering and product teams, to working in cross-functional scrum teams organized around quarterly OKRs

SQL, CRM Beratung (allg.), Google Analytics, IT-Strategieberatung, Konzeption (IT), Design Thinking

10/2016 – 5/2017

BrewNation is an online B2C and B2B Marketplace connecting consumers, pubs, bottle shops and restaurants directly with the finest local breweries to deliver fresh craft beer across France and Italy.

As a co-founder, I have defined the idea, scoped the competitive landscape, defined unit economics, gathered the initial team and executed on the launch strategy.

During my time at BrewNation, my team and me have:
• Launched a marketplace within 20 days of ideation
• On-boarded the first 30 Breweries on the platform
• Established B2B and B2C sales channels
• Set up a framework for testing and improving marketing channels

Produktdesign, Inventurmanagement, Investition / Desinvestition, Vorverkauf

8/2015 – 8/2016

StartLabs is a US based early stage VC fund investing in startups from Southeast Europe, providing funding, six month go-to market program, office space in Belgrade and San Francisco and mentoring by experienced entrepreneurs from Silicon Valley

• Prospecting potential candidates and building the upstream deal flow, interviewing applicants, as well as doing market research and partner preparation before the investment decisions
• Working with 11 early stage portfolio companies in the StartLabs program, helping define the customer segmentation, product pricing, analytics tracking and refining the product/market fit
• Facilitated communication and relationship building with StartLabs downstream network, mentors and existing and potential LPs

Venture Capital Finanzierung, Anlegerbeziehungen