UX & User Research | ResearchOps | Data-Driven Insights and Strategy

3/2023 – 6/2024

● Redesigned research operations, democratizing research and enabling teams to complete discovery research in 4 weeks instead of 8 through streamlined processes, templates, and a knowledge library
● Facilitated moderation training for 50 colleagues, teaching interview techniques, best practices, and bias detection
● Advised on 10+ experimentation projects during discovery and MVP phases, leading to stronger evidence-based decision-making in shorter timeframes
● Led UX and user research for a Type-2 diabetes solution from MVP to pilot phase within three months, overcoming team instability and high uncertainty from business stakeholders

Moderationstraining, User Experience (UX)

8/2022 – 3/2023

● Led both qualitative and quantitative UX research for Biogen Digital Health’s neuroscience platform, Neurodiem, creating an insights repository that streamlined knowledge sharing and guided product decisions
● Partnered with a UX designer to implement faster, leaner in-app testing, improving iteration efficiency and reducing time to insights by weeks
● Advocated for the adoption of quantitative research methods, aiming to shift from a predominantly qualitative approach to enable data-driven decision-making
● Mapped the Multiple sclerosis patient care pathway, identifying critical gaps that informed the development of new and improved HCP and patient solutions

User Experience (UX)

8/2020 – 3/2022

● Established user research processes for BiogenLinc, a global self-service platform supporting healthcare professionals (HCPs), and conducted qualitative and quantitative research across up to 10 international markets
● Monitored Google Analytics and Hotjar data to identify usage patterns and reported platform bugs to product owners, contributing to continuous improvements
● Uncovered barriers in the sign-up process, leading to a strategic rethink of user onboarding to improve accessibility and adoption
● Fostered strong collaboration with an external agency and cross-functional teams, streamlining participant recruitment and enhancing stakeholder understanding of user needs by continuously sharing interview insights

User Experience (UX)

11/2019 – 6/2020

"Catalyx is a social development agency that provides innovative design, project management, research, monitoring and evaluation services that address social developmental challenges. Catalyx’s core focus is on the design, piloting and scaling of social impact programmes for business and government agencies."
Moderating and managing online communities in order to generate consumer insights, analyzing data, writing reports

Moderationstraining

3/2019 – 1/2020

Realization of and support in various projects within the conception and evaluation of a digital voice assistant as well as testing different apps, prototypes and ideas.
* designing questionnaires and surveys
* conducting user interviews
* moderating workshops
* user testing
* A/B testing
* creating use cases, user journeys and personas
* analyzing data using SPSS
* writing reports
* presenting results, consulting

Usability Testing, User Experience (UX), Design Thinking

8/2018 – 8/2022

● Collaborated across all eye square units - User Experience, Brand & Media Experience, and Shopper Experience - supporting clients in finance, insurance, e-commerce, media, energy, pharma, automotive, and FMCG
● Consulted on 25+ research projects, conducting 250+ user interviews using eye-tracking, usability testing, and other qualitative methods
● Designed and executed studies, including writing moderator guides, conducting and analyzing data, moderating workshops, and delivering actionable reports

Datenanalyse, Usability Testing, User Experience (UX)