UX/UI Designer, Digital Business Consultant

20+ years in digital. I design, test, and scale – hands-on, fast, and structured. My mindset: experiment fast, integrate quickly. UX, design systems, strategy & AI – broad in scope, deep in execution, always focused on impact and real-world value.

• Motion Design
• User Experience (UX)2 J.
• User Interface (UI)2 J.
• 2D Animation
• Business Stratgy
• Businss Model
• Computeranimation / 3D Animation

I’ve been working in the digital field for over 20 years – designing, building, testing, scaling. I’ve seen trends come and go, explored a wide range of tools and disciplines, and developed one core mindset: experiment fast, integrate quickly.
This approach gives me both breadth and depth – not just across UX, UI, and design systems, but also in business strategy, AI, motion, and content. I work hands-on and outcome-driven, focusing on speed, clarity, and structure. I know when to explore, when to simplify, and when to ship. My experience across industries, platforms, and with real users enables me to make faster and better decisions. I understand what matters, where to go deep, and how to connect design, business, and technology into one powerful process.

✅ My USP – What Sets Me Apart
? 20+ years of hands-on experience in UX, UI, design systems, business strategy & creative tech
? Think broad, act deep – I connect the big picture with deep execution across disciplines
⚡️ Fast, lean & focused – I work hands-on and get results quickly without wasting time or resources
? Experiment fast, integrate quickly – I test, learn and refine systems rapidly
? Cross-disciplinary thinker – from Figma tokens to AI video workflows, I move fluently across tools and tech
? Real-world user insight – my decisions are grounded in user behavior and feedback, not assumptions
? Builder mindset – I don’t just design, I build scalable systems that grow with teams and products
? Collaborative & pragmatic – I work well with devs, PMs, stakeholders – speaking their language
? Enterprise-ready, startup-speed – I’ve delivered in both structured and fast-paced environments
? Strategy meets execution – I shape visions and implement them down to the last component

✅ Key Skills & Focus Areas
? Product Design & UX
? Design Systems & Tokens
? Business Strategy & Innovation
? Data & AI Integration
✍️ AI-Powered Content
?️ Motion Design & Storytelling

? UX & UI Design

I create intuitive, emotionally engaging, and highly functional user interfaces – from early concepts to polished systems. My work bridges user needs and business goals, delivering products that are as usable as they are valuable.

Skills:
• Human-Centered Design
• UX Research & Prototyping
• Accessibility (WCAG)
• Interaction Design
• High-Fidelity UI & Microinteractions


? Design Systems & Tokens

I build and scale token-based design systems that support multiple brands, platforms, and teams. From modular foundations to semantic token structures, I ensure that design and development are perfectly aligned – with automation, governance, and clear structure.

Skills:
• Multi-brand Token Architecture
• Tokens Studio for Figma / Figma Variables
• Atomic Design & Component Structuring
• GitHub Integration & Style Dictionary
• Design-Dev Collaboration & Handoff
• System Governance & Documentation


? Business Strategy & Innovation

I support teams in defining digital strategies, launching MVPs, and building platforms that align with user needs and market potential. I bring clarity to complexity and guide product decisions that scale.

Skills:
• MVP Development & Product Discovery
• Value Proposition Design
• Platform Thinking
• Service Design & Workshop Facilitation
• Lean Startup & Innovation Sprints


? Data & AI

I help integrate data and AI into user experiences – from personalization logic to AI-powered design tools. I focus on building systems that enhance decisions, automate flows, and remain ethical and explainable.

Skills:
• Data-Informed UX
• Prompt Engineering
• LLM / GPT Integration
• Predictive UX & Personalization
• Human-AI Collaboration Principles


✍️ Content & AI

I design scalable content systems supported by AI – enabling brands to produce consistent, relevant, and multi-format content across channels. From automated blog flows to brand voice design, I make content creation smarter.

Skills:
• AI Content Automation (Text, Image, Video)
• GPT-Based Workflows
• Brand Voice Systems
• Multichannel Strategy & Repurposing
• Tools: ChatGPT, Notion, Jasper, Midjourney


?️ Motion Design

I bring digital stories to life through motion – whether in UI animation, explainers, or cinematic AI-generated content. My focus is always clarity, timing, and brand emotion.

Skills:
• Motion Design (After Effects, Premiere Pro)
• UI Animation & Transitions
• Explainer Videos & Storyboarding
• AI Video Tools (Runway, Pika, Kaiber)
• Brand Motion Systems