Projekt Manager / Interim Marketing

7/2019 – 5/2023

Led strategic retail development projects across Germany and Eastern Europe, focusing
on new store openings, key account management, and the seamless integration ofomnichannel marketing strategies. Ensured brand consistency and operationalexcellence through cross-functional collaboration with international teams.

Key Achievements:
New Store Openings: Successfully launched boutiques in key markets, overseeing
the entire process from location analysis to post-opening perfo
rmance optimization
Omnichannel Strategy: Optimized customer engagement through 360° marketing,
blending digital activations with in-store experiences
Key Account Management: Managed strategic partnerships, including the KaDeWe
Group, driving business growth and enhancing brand visibility
Budget & P&L Responsibility: Oversaw large-scale budgets, ensuring financial
efficiency and strategic resource allocation
E-CONCESSION Pioneer: Spearheaded CHANEL’s first E-CONCESSION in Europe,
enhancing online sales channels and brand presence
360° Campaign Management, from concept to execution, across multiple channels
Led boutique onboarding and support for key locations like Warsaw
Deep understanding of operational processes, ensuring smooth execution of all in-
store and back-office activities, from logistics to team coordination
Contributed to CSR initiatives, promoting sustainable practices in luxury retail
Managed budget and financial planning, ensuring cost-effective marketing
operations

Corporate Behaviour, Corporate Culture, Corporate Design, Markenbildung, Projektmanagement

12/2017 – 5/2019

Personnel responsibility for two employees in Hamburg
- Team leadership for cross-location project teams from Hamburg, Cologne & Munich
- Management & controlling of the project budget with up to 1 million responsibility
- Key account for Nespresso
- Evaluation, planning & implementation of various brand experiences (e.g. live events, roadshows, promotions)
- On-site management
- Strategy and concept development
- Media planning and support of Google Accounts
- Coordination of all service providers, clients and partners

Main projects: Berlinale Nespresso Cafe, Nespresso Roadshow incl. launch planning of the Vertuo, Cewe Christmas promotion

Projektmanagement

4/2017 – 12/2017

We-Can Live Marketing:
- Planning & execution of airport promotion incl. booking of promoters.

D&K:
- Milka Festival Tour and Milka Alpenmilch Tour
-Travel planning
-Consultation with the festivals
-On-site support incl. staff planning of promoters
- Content preparation and planning for various channels

Projektleitung / Teamleitung

7/2016 – 4/2017

Supporting the project managers
- Carrying out all administrative tasks in connection
with the project
- Assist PMs in managing the budget, including preparing, reviewing and posting incoming invoices and preparing invoices for clients
- Preparation of pitch presentations and templates
- Brainstorming and independent realisation of small projects
- Coordination of all service providers, clients and partners
- On-site support for the project managers
- Content planning, creation and preparation for own Walking Brands channels
- Influencer coordination

Projektassistenz