Social Media Experte und Content Creator | Strategie, Management, Creation, Reporting

8/2025 – offen

Leading and growing a high performing cross-functional team of social media professionals, driving the development and implementation of our overarching social media strategy in a new B2C market field within the lifestyle and health-tech sector. I manage and coordinate external agencies and freelancers, ensuring consistent brand messaging across all channels. A key focus of my role lies in optimizing processes and implementing AI, particularly in content creation workflows, to increase efficiency and impact.

Social Media Marketing

10/2023 – 7/2025

In my role as Senior Social Media Manager, I am responsible for strategy and budget, with a focus on increasing B2B brand awareness. A core part of my work involves developing and managing the personal brand of our CEO, Boris Gloger, across platforms including LinkedIn, TikTok, Instagram, Threads, and YouTube. I also initiated and built a corporate creator program to train consultants as corporate influencers.

Social Media Marketing

6/2023 – 8/2023

In einem gemeinsamen Workshop haben wir die Prozesse im Social Media optimiert und eine User-zentrierte Strategie erarbeitet.

Soziale Medien, Social Media Marketing