Marketing Manager

3/2021 – 6/2025

Planning and development of new corporate websites, including SEO setup, ongoing updates, and further development • Planning and coordination of the company’s annual trade fair presence, including the creation of marketing materials and online communication • Conception of the LinkedIn social media strategy, creation of editorial calendars, coordination of cross-group communication, and development of performance reporting • Development of a comprehensive brand strategy for existing brands, including market and competitive analyses, SWOT evaluations, and brand positioning • Creation of target-group oriented sales and trade marketing materials • Preparation of monthly internal newsletter • Monitoring and control of the marketing budget

Eventkoordinator, Online Community Manager, Brand Manager, Marketing Manager

3/2018 – 4/2020

Strategic brand management for cosmetic brand CD (facial, hair, and body care) and bellybutton (from 2020) • Project management for NPDs – from initial idea and positioning to market launch, in close collaboration with R&D • Planning and implementation of traditional POS and marketing campaigns, including event organization • Creation of trade marketing and sales materials and presentation to retail partners • Market and competitive analyses to identify consumer trends and market opportunities • Performance monitoring of new product launches • Management of media planning and campaign implementation for the CD brand across print and online channels

Eventkoordinator, Online Community Manager, Brand Manager, Marketing

7/2008 – 10/2014

Brand management and management of marketing team in Argentina and Chile • Development of country-specific marketing strategies • Budget responsibility for all marketing activities • Market launch of NPDs and product lines • Responsibility for trade marketing activation: from development to implementation of POS materials, cooperations and campaigns in retail • Training of specialists and sales staff • Organisation of PR events, trade fair appearances and POS events • Media planning and management of online communication: strategic planning, campaign development and management of online agencies

Brand Manager, Eventkoordinator, Marketing Manager, Online Community Manager