Senior Agile Project Manager I Marketing Consultant

7/2021 – offen

- Senior agile project management and rollout lead for online buying process for major German automotive brands in several European and Asian countries.
Long-term project (3,5 years) for The Marcom Engine / Serviceplan Group
- Digital solution lead for several websites and online marketing consultancy in the pharmaceutical industry
Long-term project (1,5 years) for Edelman Germany
- Marketing consulting for omnichannel communication for an insurance company
Long-term project (1 year) for kl, company
- Consulting start-ups regarding marketing strategy and execution of marketing measures e.g. channel management for the respective customer journeys

Marketing

8/2016 – 6/2021

- Leader of the digital team (6 people) in charge of digital marketing and online communication for BMW & MINI Aftersales including functional leadership
- Budget responsibility for the respective annual budget and supplier management
- Development of the overall global digital strategy based on the identification of relevant trends for the business division BMW & MINI Aftersales
- Orchestration and implementation of all digital campaigns for Accessories, Services and Parts for BMW & MINI Aftersales on digital channels including performance tracking and data analytics in close collaboration with numerous worldwide marketing departments
- Management, planning, conception and continuous improvement of digital platforms and tools e.g. Accessories Configurator including steering of the rollout to respective markets

Teamleiter