Product Owner & UX Specialist for data-driven products and platforms

5/2019 – 11/2019

Responsible for relaunching the online shop for a premium wine retailer. Worked closely with stakeholders to strategically align concept and design.

Conceived and designed a user-centered e-commerce platform, including wireframes and visual design. Focused on intuitive user guidance, brand-appropriate UI components, and conversion-optimized checkout flows.

Goal: Development of a high-quality digital shopping experience that successfully combines user needs and business requirements.

User Experience (UX), UX / UI Designer

9/2017 – 5/2019

Responsible for developing the product vision and strategic advancement of a digital platform for simple and transparent switching between energy providers in the E.ON startup environment.

Management of product discovery, UX concept, and stakeholder management to define product strategy, MVP, and validation approaches in the real market environment. Development of a user-centered, trust-building experience throughout the entire customer journey.

Goal: Ensuring investor readiness and successful market entry through a valid, user-tested product solution.

Product Owner, User Experience (UX), UX / UI Designer

10/2014 – 1/2015

Responsible for designing, prioritizing, and implementing an internal learning platform to promote employee development and knowledge sharing within the R+V Group.

Led product discovery, feature prioritization, and stakeholder management to define a clear product vision and user-centered MVP. Developed a consistent UX concept with a focus on efficiency, accessibility, and user acceptance.

Goal: Improve process clarity, internal communication, and learning motivation through intuitive, scalable product design.

Konzeption (IT), Product Owner, Projektmanagement (IT), Stakeholder-Analyse, UX / UI Designer

12/2010 – 9/2017

Responsible for the design, implementation, and further development of a data-driven campaign and promotion infrastructure for OTTO's e-commerce division.

Management of requirements management, stakeholder coordination, and interface coordination between design, IT, and marketing. Development of a user-centered UX concept to improve efficiency and consistency across multiple systems.

Goal: Ensuring smooth campaign go-lives, improving interface quality, and optimizing cross-team collaboration.

Enterprise project management (EPM), Product Owner, Teamleiter, User Experience (UX), UX / UI Designer