Ecommerce Specialist

10/2024 – 12/2025

Key responsibilities included:

Development and execution of the e-commerce strategy in close collaboration with management and marketing

Optimization of the online shop with a focus on UX, conversion rate, customer journey, and mobile experience

Management and scaling of the Shopify store, including content management, product setup, and technical implementations

Analysis of key KPIs (revenue, conversion rate, AOV, retention, funnel performance) and derivation of data-driven actions

Collaboration with retention marketing to improve customer loyalty and increase revenue

Close cooperation with the marketing team on performance marketing initiatives (Meta Ads, Google Ads)

Monitoring e-commerce performance, dashboards, and reporting tools to support forecasts and revenue tracking

Coordination of external service providers and technical partners

Implementation of processes and workflows to improve team efficiency

Creative co-development of campaigns, landing pages, and product storytelling in line with the brand identity

Conversion Specialist

5/2024 – 9/2024

Support with launches, performance tracking, and CRO
Shopify projects for D2C clients
A/B testing

Shopify (allg.)

3/2022 – offen

Built and managed my own jewelry brand focused on handmade one-of-a-kind pieces

Designed and developed original pieces using CAD, from prototype to final collection

Managed the online shop (Shopify), including product maintenance and customer service

Handled social media marketing independently, including content creation, community management, and campaigns on meta

Worked with UGC creators, content briefing and creating ads

In-person sales at markets, including customer consulting and custom orders

Product Owner