Marketing & Media Lead

Marketing expert with 14 years’ experience in strategy and execution of high-impact campaigns across the full funnel. Passionate about media, brand storytelling and leading cross-functional teams. Data-driven, KPI-focused, optimizing performance

• Achtsamkeit
• Budgetierung
• Leiter Marketing
• Mediaplanung
• Projektleitung / Teamleitung
• Strategisches Marketing
• User Research

As a marketing expert with 14 years of experience in the strategic development and operational execution of successful marketing campaigns, I bring deep expertise across the full marketing funnel and a clear understanding of how channels influence and reinforce each other. I am passionate about brand storytelling and leading cross-functional teams. With a strong focus on data and KPIs, I make informed decisions and continuously optimize marketing performance. My diverse background in agencies, start-ups and international teams enables me to quickly adapt to new topics and navigate complex situations with a solution-oriented mindset.

Current role: Marketing Lead DACH & Scandi at Sephora

Strategy, marketing expertise, leadership & collaboration, data & analysis, budget & project management