UX Consultant

4/2018 – 5/2021

Consultant für
- Etablieren von nutzerzentrierten Ansätzen im B2B-Kontext
- Konzept digitale Produkte
- Qualitative & quantitative Datenanalyse
- Unterstützung und Consulting von inhouse-Teams in nutzerzentrierter Methodik
- Anforderungsworkshops
- Heuristische Analysen, Hypothesengenerierung zur Optimierung von digitalen Produkten
- Wireframes, Prototypen, Klickdummies

Responsive Webdesign, User Experience (UX)

9/2015 – 3/2018

My responsibilities are:

- UX & Design team lead (team management & roadmap/sprint planning)
- User behavior analytics (& analytics evolution)
- Conversion Rate Optimisation concept
- User centered design implementation
- Visual design evolution (of marketing and onsite material)
- Usability testing (quantitative & qualitative) through interviews & A/B or multivariate testing
- Marketing material performance analysis & evolution
- Impact estimation through data & development prioritisation
- Consultant for usability topics on demand

... for the group's websites:

chantelle.com
passionata.com
chantalthomass.com
darjeeling.fr
orcanta.fr
livera.nl
editionlingerie.de
femilet.dk

Design (allg.), Responsive Webdesign, Teamentwicklung, User Experience (UX)

10/2014 – 3/2015

- Team Lead UX Design (Mobile & Classic Web)
- Conversion Rate Optimization management (analysis, test planning & test execution)
- Quantitative & Qualitative testing (live usability tests & Optimizely)
- Pattern library implementation in cooperation with IT
- User Interface design

Design (allg.), Interactive design, Responsive Webdesign, User Experience (UX)

10/2014 – 3/2015

- UX Concept & Design steering
- User Behaviour Analytics
- Web & Mobile product optimization
- Perfomance based UX improvements
- Optimization of product purchase processes
- Usability Testing
- Conversion funnel optimization
- UX Evangelizing / Establishing UX workflow

Responsive Webdesign, User Experience (UX), Webdesign

9/2012 – 9/2014

- Landing Page Optimization
- UX Concept and Visual Design for iOS7 native app
- UX Concept and Visual Design for Android native app
- UX Concept and Visual Design for mobile website
- Quantitative & Qualitative testing

- Project group for mobile in-app A/B testing
- Workflow optimization for team interaction PM/Design/Development
- Responsive pattern library

- Workshops for mobile design, responsive design

Interactive design, Responsive Webdesign, User Experience (UX), Webdesign