Digital C-Level Consultant & Digital Marketing Spezialist
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- 2 Referenzen
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- 80339 München
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- 31.05.2022
Kurzvorstellung
Startups bekommen Sonderkonditionen!
Auszug Referenzen (2)
"Jahrelange gute Zusammenarbeit mit tadellosen Ergebnissen. Auch heute noch intensive Partnerschaft bei Projekten und Kunden!"
2/2014 – 12/2021
Tätigkeitsbeschreibung
Responsible for Sales, BD and a part of the general management tasks.
Responsible for operative business (Affiliate Management,SEA, SEO, Display, Social Media, Social Influencers, Consulting,...) and the Account Management Team. Acting: Marketing and Sales. Management Consultant on Partner Level for digital Projects.
Affiliate Marketing, Google Adwords, Google Analytics, Google Tag Manager, Online Marketing (allg.), SEO / SEM, Social Media Marketing
"Tom brilliert mit Wissen und social Skills in der Betreuung von Kunden und Projekten!"
1/2008 – 4/2012
Tätigkeitsbeschreibung
Head of International Accounts Affiliate Marketing and SEM. Management of all international clients. Teamlead and Coordination of Regional Team Leads. Contract Management and Controlling. Recruiting of new team members. Pitches and Aquisition of new clients together with the MDs.
Key Accounter and Senior Affiliate Manager for national and international clients, coordination und lead of several internationale Affiliate Managers in the role as key accounter, reporting und analysis, presentations, market- and competitor analysis, acquisition presentations / pitches, controlling of invoicing / sales processes, prognosis of cost, and more...
Clients: HUGO BOSS international, OTTO Germany, OBI international, Westfalia and many more
Affiliate Marketing Manager for several clients in the german speaking regions: Douglas, Yello Storm, Westfalia, Tipp24, OTTO, ...
Affiliate Marketing, Online Marketing (allg.), Projektmanagement
Qualifikationen
Projekt‐ & Berufserfahrung
6/2020 – offen
TätigkeitsbeschreibungGeschäftsführer und Startup Investor
Eingesetzte QualifikationenGründungsberatung, Investmentberatung, Unternehmensberatung
2/2014 – 12/2021
Tätigkeitsbeschreibung
Responsible for Sales, BD and a part of the general management tasks.
Responsible for operative business (Affiliate Management,SEA, SEO, Display, Social Media, Social Influencers, Consulting,...) and the Account Management Team. Acting: Marketing and Sales. Management Consultant on Partner Level for digital Projects.
Affiliate Marketing, Google Adwords, Google Analytics, Google Tag Manager, Online Marketing (allg.), SEO / SEM, Social Media Marketing
1/2008 – 4/2012
Tätigkeitsbeschreibung
Head of International Accounts Affiliate Marketing and SEM. Management of all international clients. Teamlead and Coordination of Regional Team Leads. Contract Management and Controlling. Recruiting of new team members. Pitches and Aquisition of new clients together with the MDs.
Key Accounter and Senior Affiliate Manager for national and international clients, coordination und lead of several internationale Affiliate Managers in the role as key accounter, reporting und analysis, presentations, market- and competitor analysis, acquisition presentations / pitches, controlling of invoicing / sales processes, prognosis of cost, and more...
Clients: HUGO BOSS international, OTTO Germany, OBI international, Westfalia and many more
Affiliate Marketing Manager for several clients in the german speaking regions: Douglas, Yello Storm, Westfalia, Tipp24, OTTO, ...
Affiliate Marketing, Online Marketing (allg.), Projektmanagement
1/2008 – 8/2008
TätigkeitsbeschreibungControlling, projects, planning, contract management for the universities lecturers and professors for the following two degree courses: Fashion Journalism / Media Communications; Fashion- and Design Management
Eingesetzte QualifikationenProjektmanagement
7/2006 – 6/2017
TätigkeitsbeschreibungConsulting to all topics of digital marketing - controlling and tracking, analysis of existing activities, optimization of channels, agency selection, cost analysis and optimization, team structures, interimsmanagement, consulting and strategy for new online projects
Eingesetzte QualifikationenAffiliate Marketing, Google Adwords, Google Analytics, Online Marketing (allg.), Projektmanagement, Schulung / Coaching (allg.), Social Media Marketing
4/1999 – 5/2006
Tätigkeitsbeschreibung
Head of New Media
Responsible for Budget and planning of budget (US-GAP), PM for several smaller and larger Internet Projects, e.g. intruduction of the CMS Vignette (Agency: Aperto GmbH, Berlin), PM for Microsites and Campaign Websites, Coach for the Intranet Relaunch of Siemens mobile, Teamlead New Media (Team of 3 Persons for supporting 26 countries), Concept for the internet channel for all central campaigns and marketing issues
Senior Project Manager New Media
Budget planning, responsible for the websites of all central functions and the planning and strategy for these. PM on the side of Siemens Information and Communications "Products" for the launch the Information und Communication CMS. PM for the merger of Siemens mobile (Website) to Siemens Communications (Website), PM for development of the Siemens Communications Press Portal, PM for development of the Siemens Communications global Website, Coach for the "Next Generation Content Management" Project of Siemens AG
Projektmanagement, Schulung / Coaching (allg.)
7/1998 – 3/1999
TätigkeitsbeschreibungSite concept und consulting of the devisions, programming und administration of the Siemens Nixdorf website, microsites und campaign websites, intranet site of the marketing department
Eingesetzte QualifikationenProjektmanagement
Ausbildung
München
Über mich
Weitere Kenntnisse
Digitale Projekte, Digitales Marketing, Performance Marketing, Daten Management & Marketing Intelligence.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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