Expert in Data Refinement & Software Solutions - Elevating Corporate Data Intelligence

7/2015 – offen

** Title **
Geo-Analytics Premium Calculator: Advancing Building Insurance with Web Application and REST API Integration
** Summary **
This project represents a significant advancement in building insurance services for customers in the UK and Ireland. As Team Lead, I have been pivotal in designing and developing a web application that simplifies premium calculations.
** Achievements **
1. Interactive Premium Calculation Tool:
• Developed an intuitive web application enabling customers to instantly receive insurance premium quotes based on various perils, such as windstorms and theft.
• Implemented a postcode-oriented premium assessment using a database of 4 million postcodes, which substantially improved the accuracy of risk assessment.
2. Enhanced Data Handling and Security:
• Orchestrated the secure data upload from customers to a Windows server, bolstered by a newly designed file management system.
• Automated email notifications were set up to confirm successful data uploads.
3. Real-Time Risk Assessment Integration:
• Integrated real-time flood warnings from UK authorities into the application.
• Employed Python to automate data collection from the web, enhancing the application's ability to provide timely risk assessments.
4. REST API Service Development:
• Extended the application's capabilities by making the premium calculation accessible as a REST API service, with comprehensive documentation using Swagger.
** Technology Stack **
• Leverage ASP.NET Core for the backend framework, with a focus on front-end design and UI library development using JavaScript and HTML.
• Implemented business logic utilizing C# and SQL, with version control managed through GitHub.
• Incorporated Google Maps for geolocation services, and utilized Python, pandas, and geo pandas for advanced data transformation and handling of geo-data.
** Results **
The application not only improved the efficiency and accuracy of insurance premium calculations but also integrated critical real-time flood warnings, enhancing the overall service delivery to customers in the UK and Ireland.

C#, Git, Pandas DataFrame, Python, Softwareentwicklung (allg.), SQL

4/2014 – 10/2021

Data-Driven Marketing Transformation at Dell Europe
** Executive Summary **
Over seven years, the project with Dell Europe leveraged cutting-edge technology and data analysis to revolutionize their marketing strategy. We introduced powerful data management and predictive analytics to optimize lead generation and campaign efficacy in the EMEA market. The integration of these sophisticated tools and methodologies marked a milestone in their marketing efforts, leading to smarter campaigns, reduced costs, and a more refined approach to customer engagement and lead management.
** Key Initiatives and Results **
1. Cost Efficiency and Lead Generation:
• The implementation of advanced data management tools resulted in a tangible reduction in cost per lead, optimizing marketing budget allocation.
• By precisely measuring lead generation metrics, we achieved a significant increase in the lead-to-opportunity conversion rate, indicating enhanced lead quality.
2. Return on Investment (ROI) Improvement:
• Our data-driven approach enabled precise gauging and subsequent improvement of the ROI, reflecting a higher ratio of opportunity size to marketing spend.
• Through strategic use of the tools developed, the marketing team could now undertake quarterly campaigns with optimized budgeting and targeting, ensuring maximum impact for each dollar spent.
3. Comprehensive Account Management:
• The project equipped Dell Europe with the capability to oversee an expansive universe of approximately 1 million accounts, allowing for the creation of more effective and meaningful campaigns.
• The developed tools provided crucial insights into the vast account database, empowering the marketing team to tailor their strategies more precisely than ever before.
4. Predictive Analytics and Risk Management:
• For the first time, the application of predictive analytics provided accurate forecasts for campaign outcomes, enabling proactive strategy adjustments.
• This predictive power also played a pivotal role in risk analysis, allowing for weekly adjustments to compensate for any shortfalls and maintain a steady pipeline.
5. Strategic Campaign Adjustments:
• The project's success was not only in the creation and management of campaigns but also in the dynamic capability to adjust strategies in near-real time based on predictive modelling.
• This level of agility in campaign management ensured that Dell Europe could maintain a competitive edge in the fast-paced EMEA market.
** Technology Stack: **
• Programming Languages & Libraries: Python for backend data management, pytest for testing, pandas for data manipulation, and matplotlib for data visualization.
• Data Analysis & Machine Learning: Utilized regression, neural networks, and clustering to analyze customer data and predict market trends.
• Data Management: Excel for report presentation, Salesforce for customer relationship management, and Google Big Query for handling extensive datasets.
• Development Methodologies: Agile development practices ensured that the project could adapt quickly to changes in the market and in project requirements.
** Conclusion **
This project with Dell Europe exemplifies the transformative power of data when coupled with sophisticated technologies and intelligent design. By meticulously analyzing and managing vast amounts of data, we were able to create a nimble, responsive, and highly effective marketing operation that not only met but exceeded performance expectations.

Marketing- / Vertriebsanalyse, Maschinelles Lernen, Python, Salesforce

3/2009 – 12/2013

**Project Overview**
Hired to guide Boston IT Solutions GmbH's entry into the German-speaking market, Corvendor was instrumental in crafting a business plan tailored for success. From establishing a robust reporting system to launching an online sales platform, my expertise in sales management and data-driven strategies powered the company's rapid growth and financial achievements.
** Key Initiatives and Achievements**
• Foundational Business Plan: Developed a strategic business plan focused on market penetration, which not only attracted the necessary investment but also laid the groundwork for a solid operational framework within the DACH market.
• Sales Management and Reporting System: assistance in setting up an efficient reporting system and sales management infrastructure was pivotal in the company's ability to monitor progress and adapt strategies swiftly.
• Market Segmentation and Online Platform: Designed and implemented segmentation strategies and an online sales platform, which significantly enhanced market reach and customer engagement.
• Achievement of Targeted Goals: The business plan's projected coverage and turnover were achieved within the ambitious 2-year start-up phase, with the initial 6 months marked by intensive collaboration and detailed planning that culminated in a successful sales kickstart from the second quarter.
• Expertise in Retail and Online Marketing: Leveraging a deep understanding of retail dynamics and online marketing, my strategic and operational contributions were critical in meeting and exceeding the set financial targets.
• Collaboration and Implementation: The close collaboration, particularly in the early stages of the company's development, ensured a seamless implementation of the business plan and an effective execution of sales strategies.
** Conclusion **
The significant role in Boston IT Solutions GmbH's journey from inception to surpassing monthly revenues of €1 million underscores the importance of expert consultancy. The effective translation of data modelling, KPI calculation, and market expertise into actionable plans propelled the company to not only meet but surpass its growth expectations, establishing it as a competitive force in the IT solutions industry.

Webdesign, Reporting, Business Plan, Marketing- / Vertriebsanalyse