Projekt Manager / Interim Marketing

7/2019 – 5/2023

- Drive, develop and ensure the representation of our Beauty Boutiques as the ultimate brand experience and image vehicle.
- Manage the budget including sales planning, retail P&L and FTE management.
- Ultimate expert in all systems and tools, acting as the main point of contact for all boutique teams and head office
-Responsible for all operational functions within the boutique, including inventories, deliveries and receipts, alterations, facilities management, security, resource planning/staffing, compliance and expense management
-Create and develop 360° customer activation strategy, omni-channel experiences and manage marketing plan.
-Execution of all conferences, events and POP-ups
-Supervision and planning of approximately 30 campaigns per year including evaluation and provision of marketing materials
-Promotion and development of digital experiences, storytelling and storymaking at POS
-Coordination of all partners and agencies to ensure the best possible customer experience
-Forecast and plan all campaigns, marketing materials and sales items
-Sparing partner and main point of contact for all Boutique Managers & Headquater team in Warsaw.
-Work closely with the head office in Paris & be responsible for international projects.
-Lead for new openings in Eastern Europe / opening of a boutique in Prague in June 2022 / opening Mall of Berlin 2023 / planning of the new flagship store
-Key Account Management for KADEWE GROUP GERMANY
-Successful integration of the first E-CONCESSION by CHANEL for Kadewe
-CSR Team Member Germany

Corporate Behaviour, Corporate Culture, Corporate design, Markenmanagement, Projektmanagement

12/2017 – 5/2019

Personnel responsibility for two employees in Hamburg
- Team leadership for cross-location project teams from Hamburg, Cologne & Munich
- Management & controlling of the project budget with up to 1 million responsibility
- Key account for Nespresso
- Evaluation, planning & implementation of various brand experiences (e.g. live events, roadshows, promotions)
- On-site management
- Strategy and concept development
- Media planning and support of Google Accounts
- Coordination of all service providers, clients and partners

Main projects: Berlinale Nespresso Cafe, Nespresso Roadshow incl. launch planning of the Vertuo, Cewe Christmas promotion

Projektmanagement

4/2017 – 12/2017

We-Can Live Marketing:
- Planning & execution of airport promotion incl. booking of promoters.

D&K:
- Milka Festival Tour and Milka Alpenmilch Tour
-Travel planning
-Consultation with the festivals
-On-site support incl. staff planning of promoters
- Content preparation and planning for various channels

Projektleitung / Teamleitung