Performance Marketing Experte | Google-, Facebook-, LinkedIn-, Apple Search-Ads

12/2022 – 3/2023

Top Achievements : Google Ads (Search, Display, Video) within the first 3 weeks re-structure the setup, strategy & ads with the following positive results: +116% more Conversions & revenue for a -56% less CPx with the same budget.

Performance Marketing Lead for Superchat.de to build up the division to scalable structures incl. processes, tools and team building in direct collaboration with the founders.

Full Budget & Channel Responsibility for Google Ads, Facebook Ads & LinkedIn Ads.

Strategic full-funnel conceptual design and execution for Cross-Channel Marketing to achieve incremental Growth.

Growth Hacking: Planning and implementing A/B to identify growth opportunities.

Operational & strategical implementation and securing for the channels Google & Microsoft, Facebook & LinkedIn Ads.

Google Adwords, Google Analytics, Google Tag Manager, Projektleitung / Teamleitung, Online Marketing (allg.)

8/2021 – 11/2022

Top Achievements: Google Ads (Search, Display, Video) Turnaround -10% p.m. Trend to +112% p.m. growth of conversion volume & lower CPA of -27% with +54% higher budget.

7 Digit Budget responsibility of Digital Marketing channels: SEA, SEO, Social (organic & paid), DV360 & Content.

Paid Media Lead for GoDaddy, HostEurope & DomainFactory: 100 Million €+ Business in Germany.

Leader - Professional & disciplinary responsibility for 3 marketing Specialist, to enable them to achieve their personal goals. Strategic full-funnel conceptual design and derivation of necessary measures for implementation.

Stakeholder management up to local management & VP level.

Operational & strategical implementation and securing for the channels Google & Microsoft, Facebook & LinkedIn Ads.

Google Adwords, Google Analytics, Google Tag Manager, Online Marketing (allg.)

4/2017 – 7/2021

Top Achievement Jurodo: Jurodo: Developed 4 (from 30) customers from B level to A, internal transformation in account management accompanied to introduce specializations in each role.

Top Achievement JOM: Rapid retention of the customer Rossmann. Within a very short time the google ads account further developed. (smart bidding, tracking, CLV) Result: Higher efficiency through targeted use of artificial intelligence.

Top Achievement Artefact: Increased the smart bidding strategy to reach a higher conversion volume (+15%) with lower CAC (-20%) for targobank.

Top Clients & Industries: Rossmann (E-Commerce), Targobank (Fintech), Funke Medien Gruppe (Newspaper/E-Commerce), Pflanzen Kölle (E-Commerce), SuperVista/Brillen.de, gafas.es, occhiali24.it (E-Commerce/Leadgen).

Main Responsibilities: Profit responsibility in 7 digit range, Strategic customer development & relationship management up to C-Level, execution of workshops (for internal and customer usage), Development of processes & structures to increase efficiency, Leading teams up to 3 people, Planning & consulting of integrated digital marketing strategies, KPI consulting & reporting, Tracking concepting.

Core Channels: Google Ads (Search, Display, App-Install, Video), Facebook & LinkedIn Ads, Apple Search Ads.

Google Adwords, Google Analytics, Google Tag Manager, Online Marketing (allg.)