Freelance Experience Strategist
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- Weltweit
- de | en | es
- 21.09.2023
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
10/2022 – 2/2023
Tätigkeitsbeschreibung
Development of a digital brand experience platform for Fjällräven.
Consultation of existing infrastructure regarding e-commerce and social media strategy
Secondary and primary research on target group, current market and trends
Development of persona and costumer journeys
Conceptual design of the brand experience platform in terms of:
Strategic implementation into the current ecosystem
Development of core functions for the platform
Conceptual ideas for the user experience and visual design
Digitale Transformation, User Experience (UX)
1/2022 – 10/2022
Tätigkeitsbeschreibung
Digital transformation to a sustainable technology leader 2025
Secondary and primary research with global C- and former C-level participants incl. synthesis to derive persona as well as opportunities and potentials
Creation of the relevant Sustainable Buying Persona with corresponding Costumer Journeys
Development of a sustainable communication strategy and toolkit as well as further digital products
B2B marketplace
Conception of the digital B2B marketplace XCELERATOR for the product portfolio
Development of personas and corresponding costumer journeys for the B2B marketplace
Develop the overall UX and CX for the B2B-Marketplace
Digitale Transformation, User Experience (UX)
1/2022 – 3/2022
Tätigkeitsbeschreibung
Strategische Entwicklung von LEDVANCE zur digitalen Lampenmarke 2025
Sekundär- und Primärforschung inkl.Interviews mit Mitarbeitern und C-Level-Kunden von LEDVANCE
Identifizierung Geschäftsmöglichkeiten
Entwicklung der Costumer Journey und Identifizierung der nächsten Schritte der Vision LEDVANCE 2025
Digitale Transformation, User Experience (UX)
1/2019 – 3/2021
Tätigkeitsbeschreibung
Strategic and conceptual consulting of key accounts in the areas of digital marketing and digital transformation, especially in the areas of digital strategy, CRM and content marketing
Expansion of existing customer business and support in the acquisition of new projects
Contact person for the customer for all digital comms-related topics and work on them together with colleagues from Strategy/Planning, Data Science, SEA/SEO, Editorial and Creation
Interface between clients and the above-mentioned departments
Create briefings, bring together relevant stakeholders, plan costs and budgets
Steering the operational processes for customer projects
Digitale Transformation, User Experience (UX)
Ausbildung
Berlin
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Grundkenntnisse)
- Französisch (Grundkenntnisse)
- Arabisch (Grundkenntnisse)
- Europäische Union
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