Vice President eBusiness

> 20 years experience in IT digitalization projects (B2C + B2B)
> 10 years strategy consulting & realization
> 20 years E-Commerce & IT-Know-how, esp. within SAP environments
> 10 years experience in driving digital transformation

• Business-to-business (B2B)
• Business-to-Consumer (B2C)
• Digitalisierung
• Management (allg.)
• Online Marketing (allg.)
• Strategische Unternehmensplanung
• Transformation Management

- covering both aspects in eCommerce/eBusiness: business objectives and IT systems
>20 years experience
- creating impact with a proven track record on increasing eCommerce system and business goals
- always with the mssion bringing teams together from sales, marketing and eCommerce
- broad experience across many different companies like Conrad Electronic, A.T.U, Kaufland, Berner Group, Arrowhead
- industries like consumer electronics, garden-, forestry, agriculture spare parts in outdoor power equipment as well as powersports and rider gear/accessoires, mobility and automotive aftermarket, wholesale and grocery
- supporting teams to develop & achieve goals
- objectives and key results orientated
- my 3-steps-plan: understand business drivers - develop strategy with the team - realize it together
Setting the company’s vision, strategy, and roadmap for the eBusiness and digitalization
Work out and implement/ roll-out the European digitalization & IT strategy
Responsibility for building and implementing the European E-Commerce team
Responsible for all DTC (direct to consumer) and B2B activities and personnel across all subsidiaries of Arrowhead; including Marketplaces, Web-presence, Amazon and Tele- Sales/Technical support
Evaluate multi-channel E-Commerce and marketing opportunities by country and region
Monitor developing E-Commerce technology trends, evaluate business opportunities, recommend and execute new initiatives
Spearhead digital innovations, close to market activities

Profit & Loss responsibility (B2C + B2B)
Development & Implementation of an E-Commerce Strategy & Business Model
Definition and Realization of the International Roll-Out Initiative
Cooperations with Marketplaces and Third-Party Websites
Establishing new business models and organizations
Personnel responsibility (Team Size: 40 employees) incl. Project Managers, Shopmanagement, Online-Marketing Experts, Customer Service Centre, Logistics